#743653
Closest named color: Brownish Purple (#76424E). oklch(42.4% 0.094 352.5), rgb(116, 54, 83).
Aa
White text reads best on this color (8.76:1).
About this color
#743653 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.094 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.76:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.39:1 |
| White text | 8.76:1 |
Values
| HEX | #743653 |
| RGB | rgb(116, 54, 83) |
| HSL | hsl(332, 36%, 33%) |
| OKLCH | oklch(42.4% 0.094 352.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743653 | 8.76:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #743653 | 2.39:1 | Fails | Lc 14.3 | Not readable |
| #743653 text on white | 8.76:1 | AAA | Lc 89.7 | Fine for body text |
| #743653 text on black | 2.39:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EAD1DB
oklch(88.4% 0.031 351.6)
-
Step 300
300
#DEB3C4
oklch(81% 0.054 352.7)
-
Step 400
400
#CC8AA6
oklch(70.8% 0.088 352.5)
-
Step 500
500
#BD6B90
oklch(63% 0.113 352.3)
-
Step 600
600
#A8527A
oklch(55.6% 0.122 352.6)
-
Step 700
700
#904267
oklch(49.1% 0.114 352.4)
-
Step 800
800 (this color)
#743653
oklch(42.4% 0.094 352.5)
-
Step 900
900
#5F3045
oklch(37.7% 0.073 353)
-
Step 950
950
#381C29
oklch(27% 0.048 351.5)
#743653 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4454 | 0.102 |
| Deuteranopia (no green cones) | #4E4F52 | 0.093 |
| Tritanopia (no blue cones) | #7C3341 | 0.032 |
| Achromatopsia (no color) | #4B4B4B | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743653
#743653
oklch(42.4% 0.094 352.5)
- #005C49
#005C49
oklch(42.3% 0.082 172.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743653, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.045
- Red Purple #820747 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.070
- Wine #80013F ΔE 0.074
- Velvet #750851 ΔE 0.076
- Mulberry #920A4E ΔE 0.077
- Red Wine #8C0034 ΔE 0.081
Use #743653 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.