#743634
Closest named color: Purple Brown (#673A3F). oklch(41.4% 0.088 23.5), rgb(116, 54, 52).
Aa
White text reads best on this color (9.05:1).
About this color
#743634 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.088 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.029 away. White text reads best on it, at 9.05:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.31:1 |
| White text | 9.05:1 |
Values
| HEX | #743634 |
| RGB | rgb(116, 54, 52) |
| HSL | hsl(2, 38%, 33%) |
| OKLCH | oklch(41.4% 0.088 23.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743634 | 9.05:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #743634 | 2.31:1 | Fails | Lc 13.6 | Not readable |
| #743634 text on white | 9.05:1 | AAA | Lc 90.4 | Preferred for body text |
| #743634 text on black | 2.31:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E5
oklch(93.6% 0.015 22.4)
-
Step 200
200
#ECD2D0
oklch(88.5% 0.029 23)
-
Step 300
300
#E0B4B1
oklch(80.8% 0.051 22.8)
-
Step 400
400
#CF8C88
oklch(70.6% 0.083 23.1)
-
Step 500
500
#C16F6B
oklch(63.2% 0.105 23.4)
-
Step 600
600
#AC5552
oklch(55.5% 0.115 23.5)
-
Step 700
700
#944543
oklch(49.1% 0.107 23.3)
-
Step 800
800 (this color)
#743634
oklch(41.4% 0.088 23.5)
-
Step 900
900
#613230
oklch(37.7% 0.068 23.4)
-
Step 950
950
#391E1C
oklch(27.1% 0.043 24.8)
#743634 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444133 | 0.094 |
| Deuteranopia (no green cones) | #544E33 | 0.086 |
| Tritanopia (no blue cones) | #7E2D36 | 0.027 |
| Achromatopsia (no color) | #494949 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743634
#743634
oklch(41.4% 0.088 23.5)
- #00565D
#00565D
oklch(41.3% 0.07 204.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743634, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.029
- Brownish Purple #76424E ΔE 0.042
- Chestnut #742802 ΔE 0.051
- Red Brown #8B2E16 ΔE 0.054
- Rust Brown #8B3103 ΔE 0.061
- Brown Red #922B05 ΔE 0.069
- Brick Red #8F1402 ΔE 0.073
- Wine Red #7B0323 ΔE 0.074
Use #743634 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.