#743554
Closest named color: Brownish Purple (#76424E). oklch(42.3% 0.096 351.2), rgb(116, 53, 84).
Aa
White text reads best on this color (8.82:1).
About this color
#743554 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.096 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.039 away. White text reads best on it, at 8.82:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.37:1 |
| White text | 8.82:1 |
Values
| HEX | #743554 |
| RGB | rgb(116, 53, 84) |
| HSL | hsl(330, 37%, 33%) |
| OKLCH | oklch(42.3% 0.096 351.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743554 | 8.82:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #743554 | 2.37:1 | Fails | Lc 14.2 | Not readable |
| #743554 text on white | 8.82:1 | AAA | Lc 89.8 | Fine for body text |
| #743554 text on black | 2.37:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EB
oklch(93.7% 0.016 352)
-
Step 200
200
#EBD1DB
oklch(88.5% 0.032 352.5)
-
Step 300
300
#DEB2C5
oklch(80.8% 0.057 350.7)
-
Step 400
400
#CC89A7
oklch(70.6% 0.09 351.2)
-
Step 500
500
#BD6B92
oklch(63.1% 0.114 350.9)
-
Step 600
600
#A9517C
oklch(55.7% 0.126 351.4)
-
Step 700
700
#904168
oklch(49% 0.116 351.4)
-
Step 800
800 (this color)
#743554
oklch(42.3% 0.096 351.2)
-
Step 900
900
#5F2F46
oklch(37.6% 0.076 351.3)
-
Step 950
950
#381C29
oklch(27% 0.048 351.5)
#743554 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4355 | 0.105 |
| Deuteranopia (no green cones) | #4D4E52 | 0.095 |
| Tritanopia (no blue cones) | #7C3341 | 0.034 |
| Achromatopsia (no color) | #4A4A4A | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743554
#743554
oklch(42.3% 0.096 351.2)
- #005C48
#005C48
oklch(42.3% 0.082 171.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743554, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.039
- Purple Brown #673A3F ΔE 0.048
- Red Purple #820747 ΔE 0.067
- Dark Mauve #874C62 ΔE 0.072
- Wine #80013F ΔE 0.072
- Velvet #750851 ΔE 0.073
- Mulberry #920A4E ΔE 0.076
- Red Wine #8C0034 ΔE 0.081
Use #743554 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.