#743530
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.09 26.3), rgb(116, 53, 48).
Aa
White text reads best on this color (9.15:1).
About this color
#743530 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.090 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.15:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.29:1 |
| White text | 9.15:1 |
Values
| HEX | #743530 |
| RGB | rgb(116, 53, 48) |
| HSL | hsl(4, 41%, 32%) |
| OKLCH | oklch(41.2% 0.09 26.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743530 | 9.15:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #743530 | 2.29:1 | Fails | Lc 13.3 | Not readable |
| #743530 text on white | 9.15:1 | AAA | Lc 90.7 | Preferred for body text |
| #743530 text on black | 2.29:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E4
oklch(93.5% 0.016 27.3)
-
Step 200
200
#ECD2CF
oklch(88.4% 0.029 25.6)
-
Step 300
300
#E1B4AF
oklch(80.9% 0.053 25.7)
-
Step 400
400
#D08C85
oklch(70.7% 0.084 25.9)
-
Step 500
500
#C26E66
oklch(63% 0.108 26.3)
-
Step 600
600
#AD554E
oklch(55.6% 0.117 26.2)
-
Step 700
700
#95453F
oklch(49.2% 0.109 26.2)
-
Step 800
800 (this color)
#743530
oklch(41.2% 0.09 26.3)
-
Step 900
900
#62322D
oklch(37.8% 0.07 27.1)
-
Step 950
950
#391D1B
oklch(26.9% 0.044 24.8)
#743530 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #44402F | 0.094 |
| Deuteranopia (no green cones) | #544D2F | 0.086 |
| Tritanopia (no blue cones) | #7F2B34 | 0.031 |
| Achromatopsia (no color) | #484848 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743530
#743530
oklch(41.2% 0.09 26.3)
- #00555E
#00555E
oklch(41.1% 0.07 207.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743530, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Chestnut #742802 ΔE 0.045
- Brownish Purple #76424E ΔE 0.047
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.058
- Brown Red #922B05 ΔE 0.067
- Brick Red #8F1402 ΔE 0.070
- Wine Red #7B0323 ΔE 0.072
Use #743530 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.