#743501
Closest named color: Chestnut (#742802). oklch(40.6% 0.105 51.3), rgb(116, 53, 1).
Aa
White text reads best on this color (9.32:1).
About this color
#743501 is a dark, moderately saturated brown. In OKLCH its lightness is 41%, its chroma 0.105 and its hue 51°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.030 away. White text reads best on it, at 9.32:1.
| Hue family | Browns |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.25:1 |
| White text | 9.32:1 |
Values
| HEX | #743501 |
| RGB | rgb(116, 53, 1) |
| HSL | hsl(27, 98%, 23%) |
| OKLCH | oklch(40.6% 0.105 51.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743501 | 9.32:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #743501 | 2.25:1 | Fails | Lc 13.0 | Not readable |
| #743501 text on white | 9.32:1 | AAA | Lc 91.0 | Preferred for body text |
| #743501 text on black | 2.25:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F4E7DF
oklch(93.6% 0.018 54)
-
Step 200
200
#ECD3C5
oklch(88.4% 0.034 51.2)
-
Step 300
300
#E2B69D
oklch(80.9% 0.062 51.1)
-
Step 400
400
#D28F67
oklch(70.8% 0.098 51.4)
-
Step 500
500
#C4713C
oklch(63.1% 0.125 51.2)
-
Step 600
600
#B05714
oklch(55.6% 0.137 50.9)
-
Step 700
700
#974702
oklch(49.2% 0.127 51.3)
-
Step 800
800 (this color)
#743501
oklch(40.6% 0.105 51.3)
-
Step 900
900
#633313
oklch(37.7% 0.082 51.1)
-
Step 950
950
#3A1E0D
oklch(26.9% 0.052 50.3)
#743501 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #483E00 | 0.089 |
| Deuteranopia (no green cones) | #574C00 | 0.081 |
| Tritanopia (no blue cones) | #80262C | 0.063 |
| Achromatopsia (no color) | #474747 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743501
#743501
oklch(40.6% 0.105 51.3)
- #00506E
#00506E
oklch(40.5% 0.083 232.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743501, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.030
- Rust Brown #8B3103 ΔE 0.047
- Red Brown #8B2E16 ΔE 0.052
- Mud Brown #60460F ΔE 0.055
- Brown Red #922B05 ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.065
- Purple Brown #673A3F ΔE 0.067
- Milk Chocolate #7F4E1E ΔE 0.068
Use #743501 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.