#74349B
Closest named color: Rebecca Purple (#663399). oklch(46% 0.165 310), rgb(116, 52, 155).
Aa
White text reads best on this color (7.75:1).
About this color
#74349B is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.165 and its hue 310°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.028 away. White text reads best on it, at 7.75:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.165) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.70:1 |
| White text | 7.75:1 |
Values
| HEX | #74349B |
| RGB | rgb(116, 52, 155) |
| HSL | hsl(277, 50%, 41%) |
| OKLCH | oklch(46% 0.165 310) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74349B | 7.75:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #74349B | 2.70:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #74349B text on white | 7.75:1 | AAA | Lc 86.3 | Fine for body text |
| #74349B text on black | 2.70:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4FB
oklch(97.2% 0.01 311.2)
-
Step 100
100
#EFE6F6
oklch(93.7% 0.023 310.7)
-
Step 200
200
#E2D2F0
oklch(88.6% 0.044 309.3)
-
Step 300
300
#D0B3E8
oklch(80.9% 0.08 309.4)
-
Step 400
400
#B989DC
oklch(70.7% 0.128 310)
-
Step 500
500
#A869D2
oklch(63.2% 0.163 310.2)
-
Step 600
600
#934DBF
oklch(55.6% 0.178 310.2)
-
Step 700
700 (this color)
#74349B
oklch(46% 0.165 310)
-
Step 800
800
#663486
oklch(42.8% 0.137 310)
-
Step 900
900
#532E6B
oklch(37.7% 0.107 310.3)
-
Step 950
950
#301C3F
oklch(27% 0.067 309)
#74349B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #00509E | 0.146 |
| Deuteranopia (no green cones) | #265399 | 0.130 |
| Tritanopia (no blue cones) | #6F4963 | 0.113 |
| Achromatopsia (no color) | #525252 | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74349B
#74349B
oklch(46% 0.165 310)
- #406500
#406500
oklch(46.1% 0.124 130.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74349B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.028
- Grape #7209B7 ΔE 0.068
- Warm Purple #952E8F ΔE 0.069
- Dark Magenta #8B008B ΔE 0.072
- Light Eggplant #894585 ΔE 0.074
- Purple #800080 ΔE 0.075
- Bluey Purple #6241C7 ΔE 0.081
- Purply #983FB2 ΔE 0.082
Use #74349B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.