#743431
Closest named color: Purple Brown (#673A3F). oklch(41% 0.091 24.6), rgb(116, 52, 49).
Aa
White text reads best on this color (9.21:1).
About this color
#743431 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.091 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 9.21:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.21:1 |
Values
| HEX | #743431 |
| RGB | rgb(116, 52, 49) |
| HSL | hsl(3, 41%, 32%) |
| OKLCH | oklch(41% 0.091 24.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743431 | 9.21:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #743431 | 2.27:1 | Fails | Lc 13.2 | Not readable |
| #743431 text on white | 9.21:1 | AAA | Lc 90.8 | Preferred for body text |
| #743431 text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E5
oklch(93.6% 0.015 22.4)
-
Step 200
200
#ECD2CF
oklch(88.4% 0.029 25.6)
-
Step 300
300
#E1B4B0
oklch(80.9% 0.053 24.2)
-
Step 400
400
#D18C86
oklch(70.8% 0.085 24.9)
-
Step 500
500
#C36E68
oklch(63.2% 0.109 24.9)
-
Step 600
600
#AE5450
oklch(55.6% 0.119 24.2)
-
Step 700
700
#954440
oklch(49.1% 0.11 24.8)
-
Step 800
800 (this color)
#743431
oklch(41% 0.091 24.6)
-
Step 900
900
#62312E
oklch(37.6% 0.071 24.7)
-
Step 950
950
#3A1D1B
oklch(27% 0.046 24.7)
#743431 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #433F30 | 0.096 |
| Deuteranopia (no green cones) | #534D30 | 0.089 |
| Tritanopia (no blue cones) | #7F2A34 | 0.030 |
| Achromatopsia (no color) | #484848 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743431
#743431
oklch(41% 0.091 24.6)
- #00555C
#00555C
oklch(41% 0.07 204.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743431, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Chestnut #742802 ΔE 0.046
- Brownish Purple #76424E ΔE 0.048
- Red Brown #8B2E16 ΔE 0.052
- Rust Brown #8B3103 ΔE 0.059
- Brown Red #922B05 ΔE 0.068
- Wine Red #7B0323 ΔE 0.070
- Brick Red #8F1402 ΔE 0.070
Use #743431 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.