#74342B
Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.092 29.8), rgb(116, 52, 43).
Aa
White text reads best on this color (9.25:1).
About this color
#74342B is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.092 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.25:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.092) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.26:1 |
| White text | 9.25:1 |
Values
| HEX | #74342B |
| RGB | rgb(116, 52, 43) |
| HSL | hsl(7, 46%, 31%) |
| OKLCH | oklch(40.9% 0.092 29.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74342B | 9.25:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #74342B | 2.26:1 | Fails | Lc 13.1 | Not readable |
| #74342B text on white | 9.25:1 | AAA | Lc 90.9 | Preferred for body text |
| #74342B text on black | 2.26:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E4
oklch(93.5% 0.016 27.3)
-
Step 200
200
#ECD2CE
oklch(88.4% 0.03 28.1)
-
Step 300
300
#E1B4AC
oklch(80.8% 0.054 29.9)
-
Step 400
400
#D18C81
oklch(70.7% 0.087 29.4)
-
Step 500
500
#C36E61
oklch(63% 0.11 29.7)
-
Step 600
600
#AE5548
oklch(55.6% 0.119 29.9)
-
Step 700
700
#964539
oklch(49.2% 0.112 30.2)
-
Step 800
800 (this color)
#74342B
oklch(40.9% 0.092 29.8)
-
Step 900
900
#62322A
oklch(37.7% 0.071 30.6)
-
Step 950
950
#3A1D19
oklch(27% 0.046 28.8)
#74342B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #443F2A | 0.095 |
| Deuteranopia (no green cones) | #544C2A | 0.086 |
| Tritanopia (no blue cones) | #7F2932 | 0.034 |
| Achromatopsia (no color) | #474747 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74342B
#74342B
oklch(40.9% 0.092 29.8)
- #00545F
#00545F
oklch(40.9% 0.071 210)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74342B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Chestnut #742802 ΔE 0.039
- Red Brown #8B2E16 ΔE 0.049
- Brownish Purple #76424E ΔE 0.053
- Rust Brown #8B3103 ΔE 0.055
- Brown Red #922B05 ΔE 0.064
- Brick Red #8F1402 ΔE 0.067
- Maroon #800000 ΔE 0.070
Use #74342B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.