#743418
Closest named color: Chestnut (#742802). oklch(40.6% 0.099 42.6), rgb(116, 52, 24).
Aa
White text reads best on this color (9.34:1).
About this color
#743418 is a dark, moderately saturated brown. In OKLCH its lightness is 41%, its chroma 0.099 and its hue 43°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.026 away. White text reads best on it, at 9.34:1.
| Hue family | Browns |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.24:1 |
| White text | 9.34:1 |
Values
| HEX | #743418 |
| RGB | rgb(116, 52, 24) |
| HSL | hsl(18, 66%, 27%) |
| OKLCH | oklch(40.6% 0.099 42.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743418 | 9.34:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #743418 | 2.24:1 | Fails | Lc 12.9 | Not readable |
| #743418 text on white | 9.34:1 | AAA | Lc 91.1 | Preferred for body text |
| #743418 text on black | 2.24:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F4E7E1
oklch(93.7% 0.016 46.6)
-
Step 200
200
#EDD3C9
oklch(88.6% 0.032 42.2)
-
Step 300
300
#E2B5A4
oklch(80.9% 0.058 41.7)
-
Step 400
400
#D28D72
oklch(70.6% 0.093 42.2)
-
Step 500
500
#C4704D
oklch(63.1% 0.117 42.9)
-
Step 600
600
#B05630
oklch(55.7% 0.128 42.3)
-
Step 700
700
#974622
oklch(49.2% 0.119 42.8)
-
Step 800
800 (this color)
#743418
oklch(40.6% 0.099 42.6)
-
Step 900
900
#63321E
oklch(37.7% 0.077 42.3)
-
Step 950
950
#3A1E12
oklch(27% 0.049 43.5)
#743418 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #463E15 | 0.093 |
| Deuteranopia (no green cones) | #554C16 | 0.086 |
| Tritanopia (no blue cones) | #80262E | 0.051 |
| Achromatopsia (no color) | #474747 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743418
#743418
oklch(40.6% 0.099 42.6)
- #005267
#005267
oklch(40.7% 0.076 222.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743418, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.026
- Red Brown #8B2E16 ΔE 0.047
- Rust Brown #8B3103 ΔE 0.047
- Purple Brown #673A3F ΔE 0.053
- Brown Red #922B05 ΔE 0.060
- Mud Brown #60460F ΔE 0.062
- Brick Red #8F1402 ΔE 0.066
- Saddle Brown #8B4513 ΔE 0.068
Use #743418 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.