#743413
Closest named color: Chestnut (#742802). oklch(40.6% 0.1 44.9), rgb(116, 52, 19).
Aa
White text reads best on this color (9.36:1).
About this color
#743413 is a dark, moderately saturated brown. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 45°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.026 away. White text reads best on it, at 9.36:1.
| Hue family | Browns |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.24:1 |
| White text | 9.36:1 |
Values
| HEX | #743413 |
| RGB | rgb(116, 52, 19) |
| HSL | hsl(20, 72%, 26%) |
| OKLCH | oklch(40.6% 0.1 44.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743413 | 9.36:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #743413 | 2.24:1 | Fails | Lc 12.9 | Not readable |
| #743413 text on white | 9.36:1 | AAA | Lc 91.1 | Preferred for body text |
| #743413 text on black | 2.24:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F4E7E1
oklch(93.7% 0.016 46.6)
-
Step 200
200
#EDD3C8
oklch(88.5% 0.033 44.3)
-
Step 300
300
#E2B5A2
oklch(80.8% 0.059 44.1)
-
Step 400
400
#D28E6F
oklch(70.8% 0.094 45.3)
-
Step 500
500
#C47048
oklch(63.1% 0.12 45.4)
-
Step 600
600
#B0562A
oklch(55.6% 0.131 44.6)
-
Step 700
700
#97461C
oklch(49.2% 0.121 45)
-
Step 800
800 (this color)
#743413
oklch(40.6% 0.1 44.9)
-
Step 900
900
#63321B
oklch(37.6% 0.079 44.7)
-
Step 950
950
#3A1E11
oklch(27% 0.049 45)
#743413 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #463E0E | 0.093 |
| Deuteranopia (no green cones) | #564C11 | 0.084 |
| Tritanopia (no blue cones) | #80262D | 0.053 |
| Achromatopsia (no color) | #474747 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743413
#743413
oklch(40.6% 0.1 44.9)
- #005168
#005168
oklch(40.5% 0.077 225.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743413, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.026
- Rust Brown #8B3103 ΔE 0.046
- Red Brown #8B2E16 ΔE 0.048
- Purple Brown #673A3F ΔE 0.057
- Mud Brown #60460F ΔE 0.060
- Brown Red #922B05 ΔE 0.061
- Brick Red #8F1402 ΔE 0.066
- Saddle Brown #8B4513 ΔE 0.067
Use #743413 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.