#743400
Closest named color: Chestnut (#742802). oklch(40.5% 0.106 50.8), rgb(116, 52, 0).
Aa
White text reads best on this color (9.40:1).
About this color
#743400 is a dark, moderately saturated brown. In OKLCH its lightness is 40%, its chroma 0.106 and its hue 51°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.027 away. White text reads best on it, at 9.40:1.
| Hue family | Browns |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.106) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.23:1 |
| White text | 9.40:1 |
Values
| HEX | #743400 |
| RGB | rgb(116, 52, 0) |
| HSL | hsl(27, 100%, 23%) |
| OKLCH | oklch(40.5% 0.106 50.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743400 | 9.40:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #743400 | 2.23:1 | Fails | Lc 12.8 | Not readable |
| #743400 text on white | 9.40:1 | AAA | Lc 91.1 | Preferred for body text |
| #743400 text on black | 2.23:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F1
oklch(97.1% 0.008 48.7)
-
Step 100
100
#F4E7DF
oklch(93.6% 0.018 54)
-
Step 200
200
#EDD3C5
oklch(88.5% 0.035 50.2)
-
Step 300
300
#E2B69D
oklch(80.9% 0.062 51.1)
-
Step 400
400
#D28E67
oklch(70.6% 0.099 50.4)
-
Step 500
500
#C5703B
oklch(63% 0.127 50.5)
-
Step 600
600
#B05713
oklch(55.6% 0.137 51.1)
-
Step 700
700
#974601
oklch(49% 0.128 50.8)
-
Step 800
800 (this color)
#743400
oklch(40.5% 0.106 50.8)
-
Step 900
900
#633313
oklch(37.7% 0.082 51.1)
-
Step 950
950
#3A1E0D
oklch(26.9% 0.052 50.3)
#743400 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #473D00 | 0.091 |
| Deuteranopia (no green cones) | #564C00 | 0.083 |
| Tritanopia (no blue cones) | #80252B | 0.062 |
| Achromatopsia (no color) | #464646 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743400
#743400
oklch(40.5% 0.106 50.8)
- #00506D
#00506D
oklch(40.5% 0.082 231.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743400, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.027
- Rust Brown #8B3103 ΔE 0.048
- Red Brown #8B2E16 ΔE 0.052
- Mud Brown #60460F ΔE 0.056
- Brown Red #922B05 ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.066
- Purple Brown #673A3F ΔE 0.068
- Brick Red #8F1402 ΔE 0.070
Use #743400 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.