#743354
Closest named color: Brownish Purple (#76424E). oklch(42% 0.1 350.6), rgb(116, 51, 84).
Aa
White text reads best on this color (8.95:1).
About this color
#743354 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.100 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 8.95:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.34:1 |
| White text | 8.95:1 |
Values
| HEX | #743354 |
| RGB | rgb(116, 51, 84) |
| HSL | hsl(330, 39%, 33%) |
| OKLCH | oklch(42% 0.1 350.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743354 | 8.95:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #743354 | 2.34:1 | Fails | Lc 13.8 | Not readable |
| #743354 text on white | 8.95:1 | AAA | Lc 90.1 | Preferred for body text |
| #743354 text on black | 2.34:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EB
oklch(93.5% 0.017 349.5)
-
Step 200
200
#EBD1DC
oklch(88.5% 0.032 350.3)
-
Step 300
300
#DFB2C5
oklch(80.9% 0.058 351.3)
-
Step 400
400
#CD88A8
oklch(70.6% 0.093 350.4)
-
Step 500
500
#BF6993
oklch(63.1% 0.12 350.4)
-
Step 600
600
#AA4F7D
oklch(55.6% 0.13 350.6)
-
Step 700
700
#92406A
oklch(49.2% 0.121 350.5)
-
Step 800
800 (this color)
#743354
oklch(42% 0.1 350.6)
-
Step 900
900
#602F47
oklch(37.8% 0.078 350.7)
-
Step 950
950
#381C2A
oklch(27% 0.049 349.5)
#743354 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4255 | 0.108 |
| Deuteranopia (no green cones) | #4C4E52 | 0.100 |
| Tritanopia (no blue cones) | #7C3140 | 0.036 |
| Achromatopsia (no color) | #494949 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743354
#743354
oklch(42% 0.1 350.6)
- #005B46
#005B46
oklch(41.9% 0.083 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743354, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.063
- Velvet #750851 ΔE 0.068
- Wine #80013F ΔE 0.069
- Mulberry #920A4E ΔE 0.073
- Dark Mauve #874C62 ΔE 0.076
- Merlot #730039 ΔE 0.078
Use #743354 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.