#743353
Closest named color: Brownish Purple (#76424E). oklch(41.9% 0.099 351.5), rgb(116, 51, 83).
Aa
White text reads best on this color (8.97:1).
About this color
#743353 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.099 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 8.97:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.34:1 |
| White text | 8.97:1 |
Values
| HEX | #743353 |
| RGB | rgb(116, 51, 83) |
| HSL | hsl(330, 39%, 33%) |
| OKLCH | oklch(41.9% 0.099 351.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743353 | 8.97:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #743353 | 2.34:1 | Fails | Lc 13.8 | Not readable |
| #743353 text on white | 8.97:1 | AAA | Lc 90.2 | Preferred for body text |
| #743353 text on black | 2.34:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EB
oklch(93.5% 0.017 349.5)
-
Step 200
200
#EBD1DB
oklch(88.5% 0.032 352.5)
-
Step 300
300
#DFB2C5
oklch(80.9% 0.058 351.3)
-
Step 400
400
#CE88A7
oklch(70.7% 0.094 351.6)
-
Step 500
500
#BF6992
oklch(63.1% 0.12 351.1)
-
Step 600
600
#AA507C
oklch(55.7% 0.128 351.5)
-
Step 700
700
#924068
oklch(49.2% 0.12 351.9)
-
Step 800
800 (this color)
#743353
oklch(41.9% 0.099 351.5)
-
Step 900
900
#602F46
oklch(37.8% 0.077 351.9)
-
Step 950
950
#381C29
oklch(27% 0.048 351.5)
#743353 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4254 | 0.108 |
| Deuteranopia (no green cones) | #4C4E51 | 0.100 |
| Tritanopia (no blue cones) | #7C303F | 0.035 |
| Achromatopsia (no color) | #494949 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743353
#743353
oklch(41.9% 0.099 351.5)
- #005B47
#005B47
oklch(41.9% 0.082 171.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743353, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.049
- Red Purple #820747 ΔE 0.063
- Wine #80013F ΔE 0.068
- Velvet #750851 ΔE 0.068
- Mulberry #920A4E ΔE 0.073
- Dark Mauve #874C62 ΔE 0.076
- Red Wine #8C0034 ΔE 0.078
Use #743353 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.