#743350
Closest named color: Brownish Purple (#76424E). oklch(41.8% 0.098 354.2), rgb(116, 51, 80).
Aa
White text reads best on this color (9.00:1).
About this color
#743350 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.098 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 9.00:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.33:1 |
| White text | 9.00:1 |
Values
| HEX | #743350 |
| RGB | rgb(116, 51, 80) |
| HSL | hsl(333, 39%, 33%) |
| OKLCH | oklch(41.8% 0.098 354.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743350 | 9.00:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #743350 | 2.33:1 | Fails | Lc 13.7 | Not readable |
| #743350 text on white | 9.00:1 | AAA | Lc 90.3 | Preferred for body text |
| #743350 text on black | 2.33:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E6EA
oklch(93.7% 0.016 358.1)
-
Step 200
200
#EBD1DA
oklch(88.5% 0.031 354.8)
-
Step 300
300
#DFB2C3
oklch(80.9% 0.057 353.8)
-
Step 400
400
#CE89A4
oklch(70.8% 0.091 354.6)
-
Step 500
500
#BF6A8E
oklch(63.1% 0.116 354.1)
-
Step 600
600
#AB5078
oklch(55.7% 0.127 354.4)
-
Step 700
700
#924065
oklch(49% 0.118 354.1)
-
Step 800
800 (this color)
#743350
oklch(41.8% 0.098 354.2)
-
Step 900
900
#602F44
oklch(37.7% 0.076 354.3)
-
Step 950
950
#391C28
oklch(27.1% 0.049 354.6)
#743350 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4251 | 0.107 |
| Deuteranopia (no green cones) | #4D4D4E | 0.097 |
| Tritanopia (no blue cones) | #7C2F3E | 0.032 |
| Achromatopsia (no color) | #494949 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743350
#743350
oklch(41.8% 0.098 354.2)
- #005A49
#005A49
oklch(41.7% 0.079 174.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743350, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Purple Brown #673A3F ΔE 0.045
- Red Purple #820747 ΔE 0.063
- Wine #80013F ΔE 0.067
- Velvet #750851 ΔE 0.070
- Mulberry #920A4E ΔE 0.074
- Red Wine #8C0034 ΔE 0.076
- Dark Mauve #874C62 ΔE 0.076
Use #743350 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.