#743201
Closest named color: Chestnut (#742802). oklch(40.1% 0.107 48.9), rgb(116, 50, 1).
Aa
White text reads best on this color (9.54:1).
About this color
#743201 is a dark, moderately saturated brown. In OKLCH its lightness is 40%, its chroma 0.107 and its hue 49°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.022 away. White text reads best on it, at 9.54:1.
| Hue family | Browns |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.19:1 |
| White text | 9.54:1 |
Values
| HEX | #743201 |
| RGB | rgb(116, 50, 1) |
| HSL | hsl(26, 98%, 23%) |
| OKLCH | oklch(40.1% 0.107 48.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743201 | 9.54:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #743201 | 2.19:1 | Fails | Lc 12.5 | Not readable |
| #743201 text on white | 9.54:1 | AAA | Lc 91.5 | Preferred for body text |
| #743201 text on black | 2.19:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3EF
oklch(97% 0.011 45.7)
-
Step 100
100
#F8E6DD
oklch(93.7% 0.023 48.5)
-
Step 200
200
#F3D1C0
oklch(88.5% 0.045 48.2)
-
Step 300
300
#ECB293
oklch(80.9% 0.08 49.3)
-
Step 400
400
#E08654
oklch(70.6% 0.128 48.7)
-
Step 500
500
#D56411
oklch(63.1% 0.164 48.8)
-
Step 600
600
#B65200
oklch(55.7% 0.149 48.9)
-
Step 700
700
#9A4400
oklch(49.2% 0.132 48.7)
-
Step 800
800
#7F3700
oklch(42.8% 0.115 48.9)
-
Step 900
900 (this color)
#743201
oklch(40.1% 0.107 48.9)
-
Step 950
950
#401A03
oklch(27% 0.068 48.5)
#743201 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #453C00 | 0.096 |
| Deuteranopia (no green cones) | #554B00 | 0.087 |
| Tritanopia (no blue cones) | #80222A | 0.061 |
| Achromatopsia (no color) | #454545 | 0.108 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743201
#743201
oklch(40.1% 0.107 48.9)
- #004F6A
#004F6A
oklch(40% 0.08 229.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743201, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.022
- Rust Brown #8B3103 ΔE 0.048
- Red Brown #8B2E16 ΔE 0.051
- Mud Brown #60460F ΔE 0.060
- Brown Red #922B05 ΔE 0.062
- Purple Brown #673A3F ΔE 0.067
- Brick Red #8F1402 ΔE 0.067
- Reddy Brown #6E1005 ΔE 0.068
Use #743201 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.