#743189
Closest named color: Rebecca Purple (#663399). oklch(44.4% 0.15 317.3), rgb(116, 49, 137).
Aa
White text reads best on this color (8.25:1).
About this color
#743189 is a dark, vivid purple. In OKLCH its lightness is 44%, its chroma 0.150 and its hue 317°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.039 away. White text reads best on it, at 8.25:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.54:1 |
| White text | 8.25:1 |
Values
| HEX | #743189 |
| RGB | rgb(116, 49, 137) |
| HSL | hsl(286, 47%, 36%) |
| OKLCH | oklch(44.4% 0.15 317.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743189 | 8.25:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #743189 | 2.54:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #743189 text on white | 8.25:1 | AAA | Lc 87.9 | Fine for body text |
| #743189 text on black | 2.54:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FB
oklch(97.1% 0.012 317.7)
-
Step 100
100
#F1E5F5
oklch(93.6% 0.025 317.7)
-
Step 200
200
#E7D0EF
oklch(88.6% 0.049 317.4)
-
Step 300
300
#D8AFE6
oklch(80.8% 0.088 317.4)
-
Step 400
400
#C483DA
oklch(70.7% 0.141 317.2)
-
Step 500
500
#B460CF
oklch(63% 0.179 317.4)
-
Step 600
600
#9F42BC
oklch(55.5% 0.195 317.2)
-
Step 700
700
#8833A2
oklch(49% 0.181 317.3)
-
Step 800
800 (this color)
#743189
oklch(44.4% 0.15 317.3)
-
Step 900
900
#5A296A
oklch(37.8% 0.117 317.1)
-
Step 950
950
#35193E
oklch(27.1% 0.074 317.4)
#743189 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #154A8C | 0.144 |
| Deuteranopia (no green cones) | #335187 | 0.125 |
| Tritanopia (no blue cones) | #734058 | 0.096 |
| Achromatopsia (no color) | #4E4E4E | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743189
#743189
oklch(44.4% 0.15 317.3)
- #296400
#296400
oklch(44.6% 0.136 137.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743189, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.039
- Purple #800080 ΔE 0.059
- Dark Magenta #8B008B ΔE 0.065
- Warm Purple #952E8F ΔE 0.066
- Light Eggplant #894585 ΔE 0.067
- Dark Slate Blue #483D8B ΔE 0.084
- Grape #7209B7 ΔE 0.089
- Blueberry #464196 ΔE 0.090
Use #743189 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.