#743088
Closest named color: Rebecca Purple (#663399). oklch(44.3% 0.151 317.8), rgb(116, 48, 136).
Aa
White text reads best on this color (8.33:1).
About this color
#743088 is a dark, vivid purple. In OKLCH its lightness is 44%, its chroma 0.151 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.040 away. White text reads best on it, at 8.33:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.52:1 |
| White text | 8.33:1 |
Values
| HEX | #743088 |
| RGB | rgb(116, 48, 136) |
| HSL | hsl(286, 48%, 36%) |
| OKLCH | oklch(44.3% 0.151 317.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743088 | 8.33:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #743088 | 2.52:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #743088 text on white | 8.33:1 | AAA | Lc 88.1 | Fine for body text |
| #743088 text on black | 2.52:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FB
oklch(97.1% 0.012 317.7)
-
Step 100
100
#F1E5F5
oklch(93.6% 0.025 317.7)
-
Step 200
200
#E7D0EF
oklch(88.6% 0.049 317.4)
-
Step 300
300
#D9AFE6
oklch(80.9% 0.088 318.1)
-
Step 400
400
#C583D9
oklch(70.8% 0.14 318.1)
-
Step 500
500
#B560CF
oklch(63.2% 0.18 317.8)
-
Step 600
600
#A042BC
oklch(55.6% 0.196 317.6)
-
Step 700
700
#8932A2
oklch(49.1% 0.183 317.8)
-
Step 800
800 (this color)
#743088
oklch(44.3% 0.151 317.8)
-
Step 900
900
#5A2969
oklch(37.7% 0.116 317.6)
-
Step 950
950
#35193E
oklch(27.1% 0.074 317.4)
#743088 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #154A8B | 0.145 |
| Deuteranopia (no green cones) | #335086 | 0.126 |
| Tritanopia (no blue cones) | #733F57 | 0.096 |
| Achromatopsia (no color) | #4E4E4E | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743088
#743088
oklch(44.3% 0.151 317.8)
- #266300
#266300
oklch(44.2% 0.136 137.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743088, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.040
- Purple #800080 ΔE 0.057
- Dark Magenta #8B008B ΔE 0.064
- Warm Purple #952E8F ΔE 0.067
- Light Eggplant #894585 ΔE 0.068
- Dark Slate Blue #483D8B ΔE 0.084
- Grape #7209B7 ΔE 0.089
- Blueberry #464196 ΔE 0.091
Use #743088 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.