#743050
Closest named color: Brownish Purple (#76424E). oklch(41.4% 0.103 353.1), rgb(116, 48, 80).
Aa
White text reads best on this color (9.20:1).
About this color
#743050 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.103 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.047 away. White text reads best on it, at 9.20:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.28:1 |
| White text | 9.20:1 |
Values
| HEX | #743050 |
| RGB | rgb(116, 48, 80) |
| HSL | hsl(332, 41%, 32%) |
| OKLCH | oklch(41.4% 0.103 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743050 | 9.20:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #743050 | 2.28:1 | Fails | Lc 13.2 | Not readable |
| #743050 text on white | 9.20:1 | AAA | Lc 90.7 | Preferred for body text |
| #743050 text on black | 2.28:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EB
oklch(93.6% 0.018 351.2)
-
Step 200
200
#ECD1DB
oklch(88.6% 0.033 353.4)
-
Step 300
300
#E1B1C4
oklch(80.9% 0.061 352.9)
-
Step 400
400
#D087A6
oklch(70.7% 0.097 352.8)
-
Step 500
500
#C16890
oklch(63.1% 0.122 352.8)
-
Step 600
600
#AC4E7A
oklch(55.6% 0.132 353)
-
Step 700
700
#943E67
oklch(49.1% 0.125 352.9)
-
Step 800
800 (this color)
#743050
oklch(41.4% 0.103 353.1)
-
Step 900
900
#612E45
oklch(37.7% 0.079 353.2)
-
Step 950
950
#391B28
oklch(26.9% 0.051 353.6)
#743050 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394051 | 0.113 |
| Deuteranopia (no green cones) | #4B4C4E | 0.103 |
| Tritanopia (no blue cones) | #7C2C3C | 0.035 |
| Achromatopsia (no color) | #484848 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743050
#743050
oklch(41.4% 0.103 353.1)
- #005947
#005947
oklch(41.4% 0.08 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743050, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.047
- Purple Brown #673A3F ΔE 0.049
- Red Purple #820747 ΔE 0.057
- Wine #80013F ΔE 0.062
- Velvet #750851 ΔE 0.063
- Mulberry #920A4E ΔE 0.071
- Merlot #730039 ΔE 0.071
- Red Wine #8C0034 ΔE 0.073
Use #743050 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.