#74302D
Closest named color: Purple Brown (#673A3F). oklch(40.3% 0.097 24.9), rgb(116, 48, 45).
Aa
White text reads best on this color (9.53:1).
About this color
#74302D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.097 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.037 away. White text reads best on it, at 9.53:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.20:1 |
| White text | 9.53:1 |
Values
| HEX | #74302D |
| RGB | rgb(116, 48, 45) |
| HSL | hsl(3, 44%, 32%) |
| OKLCH | oklch(40.3% 0.097 24.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #74302D | 9.53:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #74302D | 2.20:1 | Fails | Lc 12.4 | Not readable |
| #74302D text on white | 9.53:1 | AAA | Lc 91.5 | Preferred for body text |
| #74302D text on black | 2.20:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF4F3
oklch(97.2% 0.008 27.2)
-
Step 100
100
#F5E6E4
oklch(93.6% 0.017 26.7)
-
Step 200
200
#EDD2CF
oklch(88.5% 0.031 25.3)
-
Step 300
300
#E3B3AE
oklch(80.9% 0.057 25.3)
-
Step 400
400
#D38A84
oklch(70.6% 0.09 24.8)
-
Step 500
500
#C66C66
oklch(63.2% 0.115 24.8)
-
Step 600
600
#B1524D
oklch(55.7% 0.125 25)
-
Step 700
700
#98423E
oklch(49.2% 0.117 25)
-
Step 800
800 (this color)
#74302D
oklch(40.3% 0.097 24.9)
-
Step 900
900
#64302D
oklch(37.8% 0.076 24.7)
-
Step 950
950
#3B1D1A
oklch(27.1% 0.048 26.7)
#74302D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413C2C | 0.102 |
| Deuteranopia (no green cones) | #524B2B | 0.095 |
| Tritanopia (no blue cones) | #7F2430 | 0.032 |
| Achromatopsia (no color) | #454545 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #74302D
#74302D
oklch(40.3% 0.097 24.9)
- #00535A
#00535A
oklch(40.3% 0.069 204.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #74302D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.037
- Chestnut #742802 ΔE 0.040
- Red Brown #8B2E16 ΔE 0.052
- Brownish Purple #76424E ΔE 0.056
- Rust Brown #8B3103 ΔE 0.060
- Wine Red #7B0323 ΔE 0.061
- Maroon #800000 ΔE 0.064
- Reddy Brown #6E1005 ΔE 0.065
Use #74302D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.