#743027
Closest named color: Chestnut (#742802). oklch(40.2% 0.098 29.7), rgb(116, 48, 39).
Aa
White text reads best on this color (9.56:1).
About this color
#743027 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.098 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.032 away. White text reads best on it, at 9.56:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.19:1 |
| White text | 9.56:1 |
Values
| HEX | #743027 |
| RGB | rgb(116, 48, 39) |
| HSL | hsl(7, 50%, 30%) |
| OKLCH | oklch(40.2% 0.098 29.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743027 | 9.56:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #743027 | 2.19:1 | Fails | Lc 12.3 | Not readable |
| #743027 text on white | 9.56:1 | AAA | Lc 91.6 | Preferred for body text |
| #743027 text on black | 2.19:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF4F2
oklch(97.2% 0.008 36.6)
-
Step 100
100
#F5E6E3
oklch(93.6% 0.017 31.1)
-
Step 200
200
#EED2CD
oklch(88.6% 0.032 29.8)
-
Step 300
300
#E3B3AB
oklch(80.8% 0.057 29.3)
-
Step 400
400
#D48B7F
oklch(70.8% 0.092 29.8)
-
Step 500
500
#C66C5F
oklch(63.1% 0.117 29.4)
-
Step 600
600
#B25245
oklch(55.7% 0.128 29.6)
-
Step 700
700
#984237
oklch(49% 0.118 29.4)
-
Step 800
800 (this color)
#743027
oklch(40.2% 0.098 29.7)
-
Step 900
900
#643029
oklch(37.7% 0.077 29.1)
-
Step 950
950
#3B1D18
oklch(27.1% 0.048 30.5)
#743027 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413C26 | 0.102 |
| Deuteranopia (no green cones) | #524B25 | 0.095 |
| Tritanopia (no blue cones) | #7F232E | 0.036 |
| Achromatopsia (no color) | #454545 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743027
#743027
oklch(40.2% 0.098 29.7)
- #00525D
#00525D
oklch(40.2% 0.07 210.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743027, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.032
- Purple Brown #673A3F ΔE 0.041
- Red Brown #8B2E16 ΔE 0.049
- Rust Brown #8B3103 ΔE 0.055
- Brownish Purple #76424E ΔE 0.061
- Maroon #800000 ΔE 0.062
- Reddy Brown #6E1005 ΔE 0.062
- Brick Red #8F1402 ΔE 0.063
Use #743027 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.