#743010
Closest named color: Chestnut (#742802). oklch(39.9% 0.105 42.8), rgb(116, 48, 16).
Aa
White text reads best on this color (9.66:1).
About this color
#743010 is a dark, moderately saturated brown. In OKLCH its lightness is 40%, its chroma 0.105 and its hue 43°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.017 away. White text reads best on it, at 9.66:1.
| Hue family | Browns |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.17:1 |
| White text | 9.66:1 |
Values
| HEX | #743010 |
| RGB | rgb(116, 48, 16) |
| HSL | hsl(19, 76%, 26%) |
| OKLCH | oklch(39.9% 0.105 42.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #743010 | 9.66:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #743010 | 2.17:1 | Fails | Lc 12.2 | Not readable |
| #743010 text on white | 9.66:1 | AAA | Lc 91.8 | Preferred for body text |
| #743010 text on black | 2.17:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F0
oklch(97% 0.011 39.4)
-
Step 100
100
#F8E5DE
oklch(93.5% 0.023 41.4)
-
Step 200
200
#F3D1C3
oklch(88.6% 0.043 43.7)
-
Step 300
300
#EDB198
oklch(81% 0.079 43.6)
-
Step 400
400
#E1855E
oklch(70.7% 0.125 43.3)
-
Step 500
500
#D6622C
oklch(63.1% 0.16 43.1)
-
Step 600
600
#BE4800
oklch(55.5% 0.165 42.7)
-
Step 700
700
#A13C00
oklch(49.1% 0.146 42.8)
-
Step 800
800
#853000
oklch(42.7% 0.127 42.7)
-
Step 900
900 (this color)
#743010
oklch(39.9% 0.105 42.8)
-
Step 950
950
#401908
oklch(26.9% 0.067 42.5)
#743010 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #433B0B | 0.100 |
| Deuteranopia (no green cones) | #544A0E | 0.090 |
| Tritanopia (no blue cones) | #80202A | 0.053 |
| Achromatopsia (no color) | #444444 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #743010
#743010
oklch(39.9% 0.105 42.8)
- #005064
#005064
oklch(40% 0.074 222)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #743010, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.017
- Red Brown #8B2E16 ΔE 0.048
- Rust Brown #8B3103 ΔE 0.048
- Purple Brown #673A3F ΔE 0.059
- Reddy Brown #6E1005 ΔE 0.061
- Brown Red #922B05 ΔE 0.061
- Maroon #800000 ΔE 0.062
- Brick Red #8F1402 ΔE 0.062
Use #743010 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.