#740F98
Closest named color: Purple (#800080). oklch(42.5% 0.2 314), rgb(116, 15, 152).
Aa
White text reads best on this color (9.27:1).
About this color
#740F98 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.200 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.050 away. White text reads best on it, at 9.27:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.200) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.26:1 |
| White text | 9.27:1 |
Values
| HEX | #740F98 |
| RGB | rgb(116, 15, 152) |
| HSL | hsl(284, 82%, 33%) |
| OKLCH | oklch(42.5% 0.2 314) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #740F98 | 9.27:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #740F98 | 2.26:1 | Fails | Lc 14.2 | Not readable |
| #740F98 text on white | 9.27:1 | AAA | Lc 89.8 | Fine for body text |
| #740F98 text on black | 2.26:1 | Fails | Lc -12.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FD
oklch(97.2% 0.015 312.2)
-
Step 100
100
#F2E4FA
oklch(93.6% 0.033 313.5)
-
Step 200
200
#E9CDF8
oklch(88.5% 0.065 313.9)
-
Step 300
300
#DCAAF6
oklch(80.9% 0.117 313.7)
-
Step 400
400
#CA77F1
oklch(70.7% 0.188 314)
-
Step 500
500
#BC4BEB
oklch(63.1% 0.239 314.2)
-
Step 600
600
#A71DD9
oklch(55.5% 0.259 314)
-
Step 700
700
#8F03BD
oklch(49.1% 0.242 313.7)
-
Step 800
800 (this color)
#740F98
oklch(42.5% 0.2 314)
-
Step 900
900
#5E1B79
oklch(37.7% 0.155 314)
-
Step 950
950
#371247
oklch(26.9% 0.099 313.9)
#740F98 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #00429B | 0.170 |
| Deuteranopia (no green cones) | #004995 | 0.174 |
| Tritanopia (no blue cones) | #703659 | 0.129 |
| Achromatopsia (no color) | #474747 | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #740F98
#740F98
oklch(42.5% 0.2 314)
- #305C00
#305C00
oklch(42.6% 0.122 134)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #740F98, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.050
- Grape #7209B7 ΔE 0.051
- Rebecca Purple #663399 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.055
- Chrysanthemum #560BAD ΔE 0.077
- Warm Purple #952E8F ΔE 0.089
- Indigo #4B0082 ΔE 0.098
- Imperial Purple #480CA8 ΔE 0.101
Use #740F98 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.