#7376BD

Closest named color: Deep Lilac (#966EBD). oklch(59.4% 0.108 280.7), rgb(115, 118, 189).

Aa

Black text reads best on this color (5.05:1).

About this color

#7376BD is a medium-dark, moderately saturated purple. In OKLCH its lightness is 59%, its chroma 0.108 and its hue 281°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lilac (#966EBD), ΔE 0.056 away. Black text reads best on it, at 5.05:1.

Hue familyPurples
Lightnessmedium-dark (59%)
Chromamoderately saturated (0.108)
Temperaturecool
Nearest nameDeep Lilac (#966EBD)
Black text5.05:1
White text4.15:1

Values

HEX#7376BD
RGBrgb(115, 118, 189)
HSLhsl(238, 36%, 60%)
OKLCHoklch(59.4% 0.108 280.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7376BD 4.15:1 AA large text Lc -74.0 Content text, not long reading
Black text on #7376BD 5.05:1 AA Lc 35.6 Non-text elements, placeholder text
#7376BD text on white 4.15:1 AA large text Lc 68.5 Content text, not long reading
#7376BD text on black 5.05:1 AA Lc -33.1 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.

  1. Step 50

    50

    #F4F5FA

    oklch(97.1% 0.007 277.2)

  2. Step 100

    100

    #E8E9F4

    oklch(93.6% 0.015 281.9)

  3. Step 200

    200

    #D5D7ED

    oklch(88.4% 0.03 281.6)

  4. Step 300

    300

    #BABDE3

    oklch(80.9% 0.054 281.6)

  5. Step 400

    400

    #979BD5

    oklch(70.8% 0.085 280.9)

  6. Step 500

    500 (this color)

    #7376BD

    oklch(59.4% 0.108 280.7)

  7. Step 600

    600

    #686AB6

    oklch(55.7% 0.117 280.8)

  8. Step 700

    700

    #56589D

    oklch(49.2% 0.109 280.3)

  9. Step 800

    800

    #47487F

    oklch(42.8% 0.09 281.1)

  10. Step 900

    900

    #3B3D66

    oklch(37.8% 0.07 280.4)

  11. Step 950

    950

    #22243C

    oklch(27.1% 0.045 279.3)

Export this scale for Tailwind in the Tailwind colors tool

#7376BD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5E7FC00.034
Deuteranopia (no green cones)#5A7ABB0.034
Tritanopia (no blue cones)#5D84900.095
Achromatopsia (no color)#7C7C7C0.108

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7376BD

    #7376BD

    oklch(59.4% 0.108 280.7)

  • #8D8027

    #8D8027

    oklch(59.5% 0.108 100.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7376BD

    #7376BD

    oklch(59.4% 0.108 280.7)

  • #4A82BC

    #4A82BC

    oklch(59.4% 0.107 250.8)

  • #936BAE

    #936BAE

    oklch(59.4% 0.108 310.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7376BD

    #7376BD

    oklch(59.4% 0.108 280.7)

  • #A6722C

    #A6722C

    oklch(59.3% 0.107 70.7)

  • #688B44

    #688B44

    oklch(59.3% 0.107 130.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7376BD

    #7376BD

    oklch(59.4% 0.108 280.7)

  • #B4674A

    #B4674A

    oklch(59.4% 0.108 41.2)

  • #379269

    #379269

    oklch(59.4% 0.108 160.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7376BD

    #7376BD

    oklch(59.4% 0.108 280.7)

  • #B4616F

    #B4616F

    oklch(59.2% 0.108 10.2)

  • #8D8027

    #8D8027

    oklch(59.5% 0.108 100.8)

  • #00918D

    #00918D

    oklch(59.3% 0.102 191.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7376BD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7376BD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.