#7374BC
Closest named color: Deep Lilac (#966EBD). oklch(58.9% 0.109 281.9), rgb(115, 116, 188).
Aa
Black text reads best on this color (4.95:1).
About this color
#7374BC is a medium-dark, moderately saturated purple. In OKLCH its lightness is 59%, its chroma 0.109 and its hue 282°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lilac (#966EBD), ΔE 0.055 away. Black text reads best on it, at 4.95:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | moderately saturated (0.109) |
| Temperature | cool |
| Nearest name | Deep Lilac (#966EBD) |
| Black text | 4.95:1 |
| White text | 4.23:1 |
Values
| HEX | #7374BC |
| RGB | rgb(115, 116, 188) |
| HSL | hsl(239, 35%, 59%) |
| OKLCH | oklch(58.9% 0.109 281.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7374BC | 4.23:1 | AA large text | Lc -74.7 | Content text, not long reading |
| Black text on #7374BC | 4.95:1 | AA | Lc 34.9 | Non-text elements, placeholder text |
| #7374BC text on white | 4.23:1 | AA large text | Lc 69.2 | Content text, not long reading |
| #7374BC text on black | 4.95:1 | AA | Lc -32.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F4F5FA
oklch(97.1% 0.007 277.2)
-
Step 100
100
#E8E9F3
oklch(93.6% 0.013 281.6)
-
Step 200
200
#D6D7EB
oklch(88.4% 0.027 283.5)
-
Step 300
300
#BBBDE0
oklch(80.8% 0.049 282.7)
-
Step 400
400
#989BD1
oklch(70.7% 0.079 281.7)
-
Step 500
500
#8082C5
oklch(63.2% 0.1 281.8)
-
Step 600
600 (this color)
#7374BC
oklch(58.9% 0.109 281.9)
-
Step 700
700
#585898
oklch(49% 0.101 282)
-
Step 800
800
#48487C
oklch(42.7% 0.085 282.2)
-
Step 900
900
#3C3D63
oklch(37.7% 0.065 281.7)
-
Step 950
950
#23243A
oklch(27% 0.041 281.3)
#7374BC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C7DBF | 0.036 |
| Deuteranopia (no green cones) | #5878BA | 0.036 |
| Tritanopia (no blue cones) | #5E828F | 0.095 |
| Achromatopsia (no color) | #7B7B7B | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7374BC
#7374BC
oklch(58.9% 0.109 281.9)
- #8A7F24
#8A7F24
oklch(58.9% 0.109 102.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7374BC, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Lilac #966EBD ΔE 0.055
- Dark Lavender #856798 ΔE 0.062
- Off Blue #5684AE ΔE 0.063
- Cool Blue #4984B8 ΔE 0.064
- Deep Lavender #8D5EB7 ΔE 0.065
- Steel Blue #4682B4 ΔE 0.065
- Dusty Blue #5A86AD ΔE 0.066
- Faded Blue #658CBB ΔE 0.067
Use #7374BC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.