#7373BB
Closest named color: Deep Lilac (#966EBD). oklch(58.7% 0.109 282.5), rgb(115, 115, 187).
Aa
Black text reads best on this color (4.89:1).
About this color
#7373BB is a medium-dark, moderately saturated purple. In OKLCH its lightness is 59%, its chroma 0.109 and its hue 283°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lilac (#966EBD), ΔE 0.055 away. Black text reads best on it, at 4.89:1.
| Hue family | Purples |
| Lightness | medium-dark (59%) |
| Chroma | moderately saturated (0.109) |
| Temperature | cool |
| Nearest name | Deep Lilac (#966EBD) |
| Black text | 4.89:1 |
| White text | 4.28:1 |
Values
| HEX | #7373BB |
| RGB | rgb(115, 115, 187) |
| HSL | hsl(240, 35%, 59%) |
| OKLCH | oklch(58.7% 0.109 282.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7373BB | 4.28:1 | AA large text | Lc -75.1 | Fine for body text |
| Black text on #7373BB | 4.89:1 | AA | Lc 34.5 | Non-text elements, placeholder text |
| #7373BB text on white | 4.28:1 | AA large text | Lc 69.6 | Content text, not long reading |
| #7373BB text on black | 4.89:1 | AA | Lc -32.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5FA
oklch(97.2% 0.007 286.3)
-
Step 100
100
#E8E9F3
oklch(93.6% 0.013 281.6)
-
Step 200
200
#D6D7EB
oklch(88.4% 0.027 283.5)
-
Step 300
300
#BBBDE0
oklch(80.8% 0.049 282.7)
-
Step 400
400
#999BD1
oklch(70.8% 0.079 282.5)
-
Step 500
500
#8081C5
oklch(63% 0.102 282.4)
-
Step 600
600 (this color)
#7373BB
oklch(58.7% 0.109 282.5)
-
Step 700
700
#595898
oklch(49.1% 0.101 282.7)
-
Step 800
800
#48487B
oklch(42.6% 0.084 282.3)
-
Step 900
900
#3C3D63
oklch(37.7% 0.065 281.7)
-
Step 950
950
#23243A
oklch(27% 0.041 281.3)
#7373BB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B7DBE | 0.038 |
| Deuteranopia (no green cones) | #5878B9 | 0.037 |
| Tritanopia (no blue cones) | #5F818E | 0.095 |
| Achromatopsia (no color) | #7A7A7A | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7373BB
#7373BB
oklch(58.7% 0.109 282.5)
- #897E23
#897E23
oklch(58.6% 0.109 102.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7373BB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Lilac #966EBD ΔE 0.055
- Dark Lavender #856798 ΔE 0.060
- Deep Lavender #8D5EB7 ΔE 0.063
- Off Blue #5684AE ΔE 0.064
- Cool Blue #4984B8 ΔE 0.065
- Steel Blue #4682B4 ΔE 0.066
- Faded Purple #916E99 ΔE 0.067
- Windows Blue #3778BF ΔE 0.067
Use #7373BB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.