#7373AD
Closest named color: Dark Lavender (#856798). oklch(57.9% 0.088 283.3), rgb(115, 115, 173).
Aa
Black text reads best on this color (4.78:1).
About this color
#7373AD is a medium-dark, moderately saturated purple. In OKLCH its lightness is 58%, its chroma 0.088 and its hue 283°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.046 away. Black text reads best on it, at 4.78:1.
| Hue family | Purples |
| Lightness | medium-dark (58%) |
| Chroma | moderately saturated (0.088) |
| Temperature | cool |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.78:1 |
| White text | 4.38:1 |
Values
| HEX | #7373AD |
| RGB | rgb(115, 115, 173) |
| HSL | hsl(240, 26%, 56%) |
| OKLCH | oklch(57.9% 0.088 283.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7373AD | 4.38:1 | AA large text | Lc -75.9 | Fine for body text |
| Black text on #7373AD | 4.78:1 | AA | Lc 33.7 | Non-text elements, placeholder text |
| #7373AD text on white | 4.38:1 | AA large text | Lc 70.4 | Content text, not long reading |
| #7373AD text on black | 4.78:1 | AA | Lc -31.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5F9
oklch(97.1% 0.005 286.3)
-
Step 100
100
#E8E9F2
oklch(93.6% 0.012 281.1)
-
Step 200
200
#D7D8E8
oklch(88.6% 0.022 283.1)
-
Step 300
300
#BCBEDA
oklch(80.9% 0.039 282.2)
-
Step 400
400
#9B9CC8
oklch(70.8% 0.064 283.6)
-
Step 500
500
#8283BA
oklch(63.1% 0.082 283)
-
Step 600
600 (this color)
#7373AD
oklch(57.9% 0.088 283.3)
-
Step 700
700
#5A5A8E
oklch(49% 0.083 282.9)
-
Step 800
800
#4A4A73
oklch(42.7% 0.067 283.2)
-
Step 900
900
#3E3E5D
oklch(37.8% 0.053 283.6)
-
Step 950
950
#242436
oklch(26.9% 0.033 283.9)
#7373AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #627AAF | 0.028 |
| Deuteranopia (no green cones) | #5F77AC | 0.029 |
| Tritanopia (no blue cones) | #647E88 | 0.077 |
| Achromatopsia (no color) | #787878 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7373AD
#7373AD
oklch(57.9% 0.088 283.3)
- #837C3A
#837C3A
oklch(57.8% 0.088 103.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7373AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.046
- Grey Purple #826D8C ΔE 0.053
- Faded Purple #916E99 ΔE 0.054
- Lavender Gray #7E7F9A ΔE 0.054
- Off Blue #5684AE ΔE 0.056
- Dusty Blue #5A86AD ΔE 0.059
- Stormy Blue #507B9C ΔE 0.060
- Steel Blue #4682B4 ΔE 0.062
Use #7373AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.