#7370BF
Closest named color: Deep Lilac (#966EBD). oklch(58.3% 0.119 283.8), rgb(115, 112, 191).
Aa
Black text reads best on this color (4.79:1).
About this color
#7370BF is a medium-dark, moderately saturated purple. In OKLCH its lightness is 58%, its chroma 0.119 and its hue 284°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lilac (#966EBD), ΔE 0.055 away. Black text reads best on it, at 4.79:1.
| Hue family | Purples |
| Lightness | medium-dark (58%) |
| Chroma | moderately saturated (0.119) |
| Temperature | cool |
| Nearest name | Deep Lilac (#966EBD) |
| Black text | 4.79:1 |
| White text | 4.37:1 |
Values
| HEX | #7370BF |
| RGB | rgb(115, 112, 191) |
| HSL | hsl(242, 38%, 59%) |
| OKLCH | oklch(58.3% 0.119 283.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7370BF | 4.37:1 | AA large text | Lc -75.7 | Fine for body text |
| Black text on #7370BF | 4.79:1 | AA | Lc 33.9 | Non-text elements, placeholder text |
| #7370BF text on white | 4.37:1 | AA large text | Lc 70.2 | Content text, not long reading |
| #7370BF text on black | 4.79:1 | AA | Lc -31.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5FA
oklch(97.2% 0.007 286.3)
-
Step 100
100
#E8E9F4
oklch(93.6% 0.015 281.9)
-
Step 200
200
#D6D7ED
oklch(88.5% 0.03 283.7)
-
Step 300
300
#BCBDE3
oklch(81% 0.053 284)
-
Step 400
400
#999AD5
oklch(70.7% 0.086 283.2)
-
Step 500
500
#8180C9
oklch(63.1% 0.109 283.5)
-
Step 600
600 (this color)
#7370BF
oklch(58.3% 0.119 283.8)
-
Step 700
700
#5A569D
oklch(49.1% 0.111 284.1)
-
Step 800
800
#49477F
oklch(42.7% 0.091 283.4)
-
Step 900
900
#3D3C66
oklch(37.7% 0.071 283.5)
-
Step 950
950
#24233C
oklch(27% 0.046 284.7)
#7370BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #557BC2 | 0.045 |
| Deuteranopia (no green cones) | #5276BD | 0.044 |
| Tritanopia (no blue cones) | #5D808E | 0.104 |
| Achromatopsia (no color) | #797979 | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7370BF
#7370BF
oklch(58.3% 0.119 283.8)
- #887E0E
#887E0E
oklch(58.4% 0.119 103.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7370BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Lilac #966EBD ΔE 0.055
- Deep Lavender #8D5EB7 ΔE 0.057
- Dark Periwinkle #665FD1 ΔE 0.060
- Dark Lavender #856798 ΔE 0.064
- Light Indigo #6D5ACF ΔE 0.065
- Slate Blue #6A5ACD ΔE 0.065
- Medium Purple #9370DB ΔE 0.066
- Windows Blue #3778BF ΔE 0.069
Use #7370BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.