#73699E

Closest named color: Dark Lavender (#856798). oklch(55.2% 0.082 292.2), rgb(115, 105, 158).

Aa

White text reads best on this color (4.94:1).

About this color

#73699E is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.082 and its hue 292°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.030 away. White text reads best on it, at 4.94:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.082)
Temperaturein between
Nearest nameDark Lavender (#856798)
Black text4.24:1
White text4.94:1

Values

HEX#73699E
RGBrgb(115, 105, 158)
HSLhsl(251, 21%, 52%)
OKLCHoklch(55.2% 0.082 292.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73699E 4.94:1 AA Lc -79.6 Fine for body text
Black text on #73699E 4.24:1 AA large text Lc 29.9 Dividers and decoration only
#73699E text on white 4.94:1 AA Lc 74.2 Content text, not long reading
#73699E text on black 4.24:1 AA large text Lc -27.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #EAE9F1

    oklch(93.7% 0.011 291.9)

  3. Step 200

    200

    #D9D7E6

    oklch(88.5% 0.021 292.1)

  4. Step 300

    300

    #C1BDD7

    oklch(81% 0.036 292.6)

  5. Step 400

    400

    #A19AC3

    oklch(70.6% 0.06 292.6)

  6. Step 500

    500

    #8A81B4

    oklch(63% 0.076 292.2)

  7. Step 600

    600 (this color)

    #73699E

    oklch(55.2% 0.082 292.2)

  8. Step 700

    700

    #625888

    oklch(49% 0.076 292.9)

  9. Step 800

    800

    #50486F

    oklch(42.6% 0.064 292.9)

  10. Step 900

    900

    #423D5A

    oklch(37.8% 0.049 291.8)

  11. Step 950

    950

    #272435

    oklch(27.1% 0.031 292.3)

Export this scale for Tailwind in the Tailwind colors tool

#73699E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B71A00.038
Deuteranopia (no green cones)#5C6F9D0.036
Tritanopia (no blue cones)#6A727C0.068
Achromatopsia (no color)#7070700.082

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73699E

    #73699E

    oklch(55.2% 0.082 292.2)

  • #73773C

    #73773C

    oklch(55.2% 0.082 112.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73699E

    #73699E

    oklch(55.2% 0.082 292.2)

  • #5872A2

    #5872A2

    oklch(55.2% 0.081 262.2)

  • #89628E

    #89628E

    oklch(55.2% 0.081 322.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73699E

    #73699E

    oklch(55.2% 0.082 292.2)

  • #8A6D36

    #8A6D36

    oklch(55.1% 0.082 81.7)

  • #567E51

    #567E51

    oklch(55.1% 0.081 141.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73699E

    #73699E

    oklch(55.2% 0.082 292.2)

  • #986444

    #986444

    oklch(55.2% 0.082 51.9)

  • #37826D

    #37826D

    oklch(55.3% 0.082 172.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73699E

    #73699E

    oklch(55.2% 0.082 292.2)

  • #9C5E5C

    #9C5E5C

    oklch(55.1% 0.082 22)

  • #73773C

    #73773C

    oklch(55.2% 0.082 112.2)

  • #278086

    #278086

    oklch(55.1% 0.082 201.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73699E, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73699E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.