#73699D

Closest named color: Dark Lavender (#856798). oklch(55.1% 0.08 292.4), rgb(115, 105, 157).

Aa

White text reads best on this color (4.95:1).

About this color

#73699D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.080 and its hue 292°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.029 away. White text reads best on it, at 4.95:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.080)
Temperaturein between
Nearest nameDark Lavender (#856798)
Black text4.23:1
White text4.95:1

Values

HEX#73699D
RGBrgb(115, 105, 157)
HSLhsl(252, 21%, 51%)
OKLCHoklch(55.1% 0.08 292.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73699D 4.95:1 AA Lc -79.7 Fine for body text
Black text on #73699D 4.23:1 AA large text Lc 29.8 Dividers and decoration only
#73699D text on white 4.95:1 AA Lc 74.3 Content text, not long reading
#73699D text on black 4.23:1 AA large text Lc -27.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F8

    oklch(97.1% 0.004 286.3)

  2. Step 100

    100

    #EAE9F0

    oklch(93.7% 0.009 292.8)

  3. Step 200

    200

    #D9D7E6

    oklch(88.5% 0.021 292.1)

  4. Step 300

    300

    #C1BDD7

    oklch(81% 0.036 292.6)

  5. Step 400

    400

    #A19AC2

    oklch(70.6% 0.058 292.9)

  6. Step 500

    500

    #8A81B3

    oklch(63% 0.075 292.4)

  7. Step 600

    600 (this color)

    #73699D

    oklch(55.1% 0.08 292.4)

  8. Step 700

    700

    #625988

    oklch(49.2% 0.075 292.2)

  9. Step 800

    800

    #50496E

    oklch(42.8% 0.061 292.3)

  10. Step 900

    900

    #423D59

    oklch(37.7% 0.048 292.1)

  11. Step 950

    950

    #272434

    oklch(27.1% 0.03 292.9)

Export this scale for Tailwind in the Tailwind colors tool

#73699D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B719F0.038
Deuteranopia (no green cones)#5C6F9C0.036
Tritanopia (no blue cones)#6A727C0.067
Achromatopsia (no color)#7070700.081

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73699D

    #73699D

    oklch(55.1% 0.08 292.4)

  • #73773D

    #73773D

    oklch(55.2% 0.08 112.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73699D

    #73699D

    oklch(55.1% 0.08 292.4)

  • #5872A1

    #5872A1

    oklch(55.1% 0.08 261.8)

  • #88628E

    #88628E

    oklch(55.1% 0.08 321.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73699D

    #73699D

    oklch(55.1% 0.08 292.4)

  • #896D37

    #896D37

    oklch(55% 0.08 82.2)

  • #567E52

    #567E52

    oklch(55.1% 0.08 142.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73699D

    #73699D

    oklch(55.1% 0.08 292.4)

  • #976444

    #976444

    oklch(55% 0.081 52.4)

  • #38816D

    #38816D

    oklch(55.1% 0.08 172.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73699D

    #73699D

    oklch(55.1% 0.08 292.4)

  • #9C5F5C

    #9C5F5C

    oklch(55.3% 0.08 23)

  • #73773D

    #73773D

    oklch(55.2% 0.08 112.2)

  • #298086

    #298086

    oklch(55.2% 0.081 201.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73699D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73699D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.