#7368AA
Closest named color: Dark Lavender (#856798). oklch(55.6% 0.101 290.4), rgb(115, 104, 170).
Aa
White text reads best on this color (4.89:1).
About this color
#7368AA is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.101 and its hue 290°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.040 away. White text reads best on it, at 4.89:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | moderately saturated (0.101) |
| Temperature | in between |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.28:1 |
| White text | 4.89:1 |
Values
| HEX | #7368AA |
| RGB | rgb(115, 104, 170) |
| HSL | hsl(250, 28%, 54%) |
| OKLCH | oklch(55.6% 0.101 290.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7368AA | 4.89:1 | AA | Lc -79.3 | Fine for body text |
| Black text on #7368AA | 4.28:1 | AA large text | Lc 30.2 | Non-text elements, placeholder text |
| #7368AA text on white | 4.89:1 | AA | Lc 73.9 | Content text, not long reading |
| #7368AA text on black | 4.28:1 | AA large text | Lc -27.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5F9
oklch(97.1% 0.005 286.3)
-
Step 100
100
#E9E8F2
oklch(93.5% 0.013 290.7)
-
Step 200
200
#D8D7E9
oklch(88.5% 0.025 288.4)
-
Step 300
300
#C0BCDD
oklch(80.9% 0.046 290.9)
-
Step 400
400
#A099CB
oklch(70.7% 0.073 290.8)
-
Step 500
500
#897FBE
oklch(63% 0.094 290.7)
-
Step 600
600 (this color)
#7368AA
oklch(55.6% 0.101 290.4)
-
Step 700
700
#615692
oklch(49.1% 0.095 290.9)
-
Step 800
800
#4F4776
oklch(42.7% 0.077 290.6)
-
Step 900
900
#413C60
oklch(37.8% 0.061 289.5)
-
Step 950
950
#262338
oklch(27% 0.039 290.1)
#7368AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5472AD | 0.047 |
| Deuteranopia (no green cones) | #556FA8 | 0.045 |
| Tritanopia (no blue cones) | #667481 | 0.084 |
| Achromatopsia (no color) | #717171 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7368AA
#7368AA
oklch(55.6% 0.101 290.4)
- #777829
#777829
oklch(55.6% 0.101 110)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7368AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.040
- Deep Lavender #8D5EB7 ΔE 0.054
- Grey Purple #826D8C ΔE 0.058
- Dusty Purple #825F87 ΔE 0.058
- Muted Purple #805B87 ΔE 0.060
- Faded Purple #916E99 ΔE 0.061
- French Blue #436BAD ΔE 0.063
- Deep Lilac #966EBD ΔE 0.066
Use #7368AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.