#73689A

Closest named color: Dark Lavender (#856798). oklch(54.8% 0.078 293.8), rgb(115, 104, 154).

Aa

White text reads best on this color (5.02:1).

About this color

#73689A is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.078 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.029 away. White text reads best on it, at 5.02:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.078)
Temperaturein between
Nearest nameDark Lavender (#856798)
Black text4.17:1
White text5.02:1

Values

HEX#73689A
RGBrgb(115, 104, 154)
HSLhsl(253, 20%, 51%)
OKLCHoklch(54.8% 0.078 293.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73689A 5.02:1 AA Lc -80.1 Fine for body text
Black text on #73689A 4.17:1 AA large text Lc 29.3 Dividers and decoration only
#73689A text on white 5.02:1 AA Lc 74.7 Content text, not long reading
#73689A text on black 4.17:1 AA large text Lc -27.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F8

    oklch(97.1% 0.004 286.3)

  2. Step 100

    100

    #EAE9F0

    oklch(93.7% 0.009 292.8)

  3. Step 200

    200

    #D9D7E5

    oklch(88.5% 0.019 292.6)

  4. Step 300

    300

    #C1BDD6

    oklch(80.9% 0.035 292.9)

  5. Step 400

    400

    #A29AC1

    oklch(70.6% 0.057 294.3)

  6. Step 500

    500

    #8B81B1

    oklch(63% 0.072 293.8)

  7. Step 600

    600 (this color)

    #73689A

    oklch(54.8% 0.078 293.8)

  8. Step 700

    700

    #635986

    oklch(49.2% 0.072 293.8)

  9. Step 800

    800

    #50496D

    oklch(42.8% 0.059 292.6)

  10. Step 900

    900

    #433D58

    oklch(37.8% 0.046 294.3)

  11. Step 950

    950

    #272434

    oklch(27.1% 0.03 292.9)

Export this scale for Tailwind in the Tailwind colors tool

#73689A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B709C0.038
Deuteranopia (no green cones)#5D6E990.035
Tritanopia (no blue cones)#6B707A0.064
Achromatopsia (no color)#6F6F6F0.078

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73689A

    #73689A

    oklch(54.8% 0.078 293.8)

  • #70763F

    #70763F

    oklch(54.7% 0.077 114.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73689A

    #73689A

    oklch(54.8% 0.078 293.8)

  • #59709F

    #59709F

    oklch(54.7% 0.079 264)

  • #87618B

    #87618B

    oklch(54.7% 0.078 323.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73689A

    #73689A

    oklch(54.8% 0.078 293.8)

  • #866D38

    #866D38

    oklch(54.7% 0.078 84.5)

  • #557D53

    #557D53

    oklch(54.8% 0.078 143.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73689A

    #73689A

    oklch(54.8% 0.078 293.8)

  • #946444

    #946444

    oklch(54.7% 0.077 54.1)

  • #39806D

    #39806D

    oklch(54.9% 0.078 173.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73689A

    #73689A

    oklch(54.8% 0.078 293.8)

  • #995E5B

    #995E5B

    oklch(54.7% 0.078 23.1)

  • #70763F

    #70763F

    oklch(54.7% 0.077 114.1)

  • #2D7E85

    #2D7E85

    oklch(54.7% 0.077 203.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73689A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73689A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.