#7367AC

Closest named color: Dark Lavender (#856798). oklch(55.5% 0.106 290.5), rgb(115, 103, 172).

Aa

White text reads best on this color (4.92:1).

About this color

#7367AC is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.106 and its hue 291°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.043 away. White text reads best on it, at 4.92:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.106)
Temperaturein between
Nearest nameDark Lavender (#856798)
Black text4.26:1
White text4.92:1

Values

HEX#7367AC
RGBrgb(115, 103, 172)
HSLhsl(250, 29%, 54%)
OKLCHoklch(55.5% 0.106 290.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7367AC 4.92:1 AA Lc -79.4 Fine for body text
Black text on #7367AC 4.26:1 AA large text Lc 30.1 Non-text elements, placeholder text
#7367AC text on white 4.92:1 AA Lc 74.0 Content text, not long reading
#7367AC text on black 4.26:1 AA large text Lc -27.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #E9E8F3

    oklch(93.5% 0.015 290.3)

  3. Step 200

    200

    #D8D6EA

    oklch(88.4% 0.027 290.4)

  4. Step 300

    300

    #C0BCDE

    oklch(80.9% 0.048 290.7)

  5. Step 400

    400

    #A099CD

    oklch(70.8% 0.075 290.5)

  6. Step 500

    500

    #897FC0

    oklch(63.1% 0.097 290.4)

  7. Step 600

    600 (this color)

    #7367AC

    oklch(55.5% 0.106 290.5)

  8. Step 700

    700

    #615694

    oklch(49.2% 0.098 290.5)

  9. Step 800

    800

    #4F4678

    oklch(42.6% 0.082 290.8)

  10. Step 900

    900

    #413B61

    oklch(37.6% 0.064 290.2)

  11. Step 950

    950

    #262339

    oklch(27% 0.04 289.7)

Export this scale for Tailwind in the Tailwind colors tool

#7367AC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5272AF0.050
Deuteranopia (no green cones)#536FAA0.048
Tritanopia (no blue cones)#6574810.089
Achromatopsia (no color)#7070700.106

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7367AC

    #7367AC

    oklch(55.5% 0.106 290.5)

  • #767823

    #767823

    oklch(55.4% 0.106 110.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7367AC

    #7367AC

    oklch(55.5% 0.106 290.5)

  • #4E72B0

    #4E72B0

    oklch(55.3% 0.106 260.7)

  • #8E5D99

    #8E5D99

    oklch(55.4% 0.106 320.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7367AC

    #7367AC

    oklch(55.5% 0.106 290.5)

  • #936B19

    #936B19

    oklch(55.5% 0.106 80.1)

  • #4F8245

    #4F8245

    oklch(55.5% 0.106 140.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7367AC

    #7367AC

    oklch(55.5% 0.106 290.5)

  • #A35F35

    #A35F35

    oklch(55.4% 0.105 50.8)

  • #11866A

    #11866A

    oklch(55.4% 0.105 170.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7367AC

    #7367AC

    oklch(55.5% 0.106 290.5)

  • #A85858

    #A85858

    oklch(55.6% 0.105 21)

  • #767823

    #767823

    oklch(55.4% 0.106 110.7)

  • #008389

    #008389

    oklch(55.5% 0.094 200.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7367AC, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7367AC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.