#73669D

Closest named color: Dark Lavender (#856798). oklch(54.5% 0.085 294.2), rgb(115, 102, 157).

Aa

White text reads best on this color (5.10:1).

About this color

#73669D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 54%, its chroma 0.085 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.031 away. White text reads best on it, at 5.10:1.

Hue familyPurples
Lightnessmedium-dark (54%)
Chromamoderately saturated (0.085)
Temperaturein between
Nearest nameDark Lavender (#856798)
Black text4.11:1
White text5.10:1

Values

HEX#73669D
RGBrgb(115, 102, 157)
HSLhsl(254, 22%, 51%)
OKLCHoklch(54.5% 0.085 294.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73669D 5.10:1 AA Lc -80.5 Fine for body text
Black text on #73669D 4.11:1 AA large text Lc 28.9 Dividers and decoration only
#73669D text on white 5.10:1 AA Lc 75.2 Fine for body text
#73669D text on black 4.11:1 AA large text Lc -26.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #EAE9F1

    oklch(93.7% 0.011 291.9)

  3. Step 200

    200

    #D9D7E6

    oklch(88.5% 0.021 292.1)

  4. Step 300

    300

    #C1BCD8

    oklch(80.8% 0.039 293.7)

  5. Step 400

    400

    #A29AC4

    oklch(70.8% 0.061 293.5)

  6. Step 500

    500

    #8C80B5

    oklch(63.1% 0.08 294.4)

  7. Step 600

    600 (this color)

    #73669D

    oklch(54.5% 0.085 294.2)

  8. Step 700

    700

    #635789

    oklch(49% 0.08 294.3)

  9. Step 800

    800

    #51486F

    oklch(42.7% 0.064 294.1)

  10. Step 900

    900

    #433C5A

    oklch(37.6% 0.051 294.5)

  11. Step 950

    950

    #272335

    oklch(26.9% 0.033 294.2)

Export this scale for Tailwind in the Tailwind colors tool

#73669D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#586F9F0.043
Deuteranopia (no green cones)#596D9C0.041
Tritanopia (no blue cones)#6A6F7A0.070
Achromatopsia (no color)#6E6E6E0.086

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73669D

    #73669D

    oklch(54.5% 0.085 294.2)

  • #6F7638

    #6F7638

    oklch(54.6% 0.086 114.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73669D

    #73669D

    oklch(54.5% 0.085 294.2)

  • #576FA2

    #576FA2

    oklch(54.5% 0.085 264.5)

  • #895F8C

    #895F8C

    oklch(54.6% 0.084 324.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73669D

    #73669D

    oklch(54.5% 0.085 294.2)

  • #876C30

    #876C30

    oklch(54.5% 0.085 84.9)

  • #507D50

    #507D50

    oklch(54.5% 0.085 144.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73669D

    #73669D

    oklch(54.5% 0.085 294.2)

  • #97623E

    #97623E

    oklch(54.6% 0.086 54.1)

  • #2E806C

    #2E806C

    oklch(54.4% 0.085 173.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73669D

    #73669D

    oklch(54.5% 0.085 294.2)

  • #9C5C57

    #9C5C57

    oklch(54.6% 0.085 25)

  • #6F7638

    #6F7638

    oklch(54.6% 0.086 114.6)

  • #1D7E87

    #1D7E87

    oklch(54.4% 0.085 204.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73669D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73669D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.