#73669B

Closest named color: Dark Lavender (#856798). oklch(54.4% 0.082 294.8), rgb(115, 102, 155).

Aa

White text reads best on this color (5.11:1).

About this color

#73669B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 54%, its chroma 0.082 and its hue 295°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.030 away. White text reads best on it, at 5.11:1.

Hue familyPurples
Lightnessmedium-dark (54%)
Chromamoderately saturated (0.082)
Temperaturein between
Nearest nameDark Lavender (#856798)
Black text4.10:1
White text5.11:1

Values

HEX#73669B
RGBrgb(115, 102, 155)
HSLhsl(255, 21%, 50%)
OKLCHoklch(54.4% 0.082 294.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #73669B 5.11:1 AA Lc -80.6 Fine for body text
Black text on #73669B 4.10:1 AA large text Lc 28.8 Dividers and decoration only
#73669B text on white 5.11:1 AA Lc 75.3 Fine for body text
#73669B text on black 4.10:1 AA large text Lc -26.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F8

    oklch(97.1% 0.004 286.3)

  2. Step 100

    100

    #EAE9F0

    oklch(93.7% 0.009 292.8)

  3. Step 200

    200

    #DAD7E6

    oklch(88.6% 0.021 295.1)

  4. Step 300

    300

    #C2BCD7

    oklch(80.9% 0.038 295.7)

  5. Step 400

    400

    #A39AC2

    oklch(70.8% 0.058 295.2)

  6. Step 500

    500

    #8C81B3

    oklch(63.2% 0.075 294.2)

  7. Step 600

    600 (this color)

    #73669B

    oklch(54.4% 0.082 294.8)

  8. Step 700

    700

    #645888

    oklch(49.2% 0.076 294.9)

  9. Step 800

    800

    #51486E

    oklch(42.7% 0.063 294.5)

  10. Step 900

    900

    #433C59

    oklch(37.6% 0.05 295)

  11. Step 950

    950

    #272334

    oklch(26.8% 0.032 295)

Export this scale for Tailwind in the Tailwind colors tool

#73669B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#596E9D0.041
Deuteranopia (no green cones)#5A6D9A0.040
Tritanopia (no blue cones)#6B6F790.068
Achromatopsia (no color)#6E6E6E0.083

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #73669B

    #73669B

    oklch(54.4% 0.082 294.8)

  • #6E753A

    #6E753A

    oklch(54.3% 0.082 114.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #73669B

    #73669B

    oklch(54.4% 0.082 294.8)

  • #586FA0

    #586FA0

    oklch(54.4% 0.082 264.6)

  • #885F8A

    #885F8A

    oklch(54.4% 0.081 325.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #73669B

    #73669B

    oklch(54.4% 0.082 294.8)

  • #866C33

    #866C33

    oklch(54.4% 0.082 84.9)

  • #507D51

    #507D51

    oklch(54.5% 0.084 144.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #73669B

    #73669B

    oklch(54.4% 0.082 294.8)

  • #95623F

    #95623F

    oklch(54.3% 0.083 54.5)

  • #317F6D

    #317F6D

    oklch(54.3% 0.082 175.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #73669B

    #73669B

    oklch(54.4% 0.082 294.8)

  • #9A5C57

    #9A5C57

    oklch(54.3% 0.082 25.1)

  • #6E753A

    #6E753A

    oklch(54.3% 0.082 114.8)

  • #237D86

    #237D86

    oklch(54.3% 0.082 204.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73669B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #73669B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.