#7364B2

Closest named color: Deep Lavender (#8D5EB7). oklch(55.2% 0.119 290.8), rgb(115, 100, 178).

Aa

White text reads best on this color (5.00:1).

About this color

#7364B2 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.119 and its hue 291°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Lavender (#8D5EB7), ΔE 0.045 away. White text reads best on it, at 5.00:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.119)
Temperaturein between
Nearest nameDeep Lavender (#8D5EB7)
Black text4.19:1
White text5.00:1

Values

HEX#7364B2
RGBrgb(115, 100, 178)
HSLhsl(252, 34%, 55%)
OKLCHoklch(55.2% 0.119 290.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7364B2 5.00:1 AA Lc -79.9 Fine for body text
Black text on #7364B2 4.19:1 AA large text Lc 29.6 Dividers and decoration only
#7364B2 text on white 5.00:1 AA Lc 74.5 Content text, not long reading
#7364B2 text on black 4.19:1 AA large text Lc -27.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5FA

    oklch(97.2% 0.007 286.3)

  2. Step 100

    100

    #E9E8F4

    oklch(93.5% 0.016 289.9)

  3. Step 200

    200

    #D9D6EC

    oklch(88.5% 0.03 292)

  4. Step 300

    300

    #C0BBE1

    oklch(80.9% 0.053 291.2)

  5. Step 400

    400

    #A097D2

    oklch(70.6% 0.086 291)

  6. Step 500

    500

    #8A7DC7

    oklch(63.2% 0.11 291)

  7. Step 600

    600 (this color)

    #7364B2

    oklch(55.2% 0.119 290.8)

  8. Step 700

    700

    #62549A

    oklch(49.2% 0.11 291)

  9. Step 800

    800

    #50457D

    oklch(42.8% 0.091 291.1)

  10. Step 900

    900

    #423A65

    oklch(37.7% 0.072 291.1)

  11. Step 950

    950

    #26223B

    oklch(26.9% 0.046 290.3)

Export this scale for Tailwind in the Tailwind colors tool

#7364B2 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4A71B50.061
Deuteranopia (no green cones)#4B6EB00.058
Tritanopia (no blue cones)#6373820.100
Achromatopsia (no color)#6F6F6F0.119

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7364B2

    #7364B2

    oklch(55.2% 0.119 290.8)

  • #767808

    #767808

    oklch(55.3% 0.119 110.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7364B2

    #7364B2

    oklch(55.2% 0.119 290.8)

  • #4971B7

    #4971B7

    oklch(55.2% 0.119 260.9)

  • #91599C

    #91599C

    oklch(55.2% 0.119 320.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7364B2

    #7364B2

    oklch(55.2% 0.119 290.8)

  • #946A00

    #946A00

    oklch(55.3% 0.114 81.2)

  • #48833E

    #48833E

    oklch(55.3% 0.119 140.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7364B2

    #7364B2

    oklch(55.2% 0.119 290.8)

  • #A85B29

    #A85B29

    oklch(55.3% 0.119 50.7)

  • #008669

    #008669

    oklch(55.2% 0.109 170.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7364B2

    #7364B2

    oklch(55.2% 0.119 290.8)

  • #AD5254

    #AD5254

    oklch(55.2% 0.119 20.4)

  • #767808

    #767808

    oklch(55.3% 0.119 110.9)

  • #008289

    #008289

    oklch(55.2% 0.094 201.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7364B2, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7364B2 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.