#7364AD

Closest named color: Dark Lavender (#856798). oklch(54.9% 0.112 291.7), rgb(115, 100, 173).

Aa

White text reads best on this color (5.05:1).

About this color

#7364AD is a medium-dark, moderately saturated purple. In OKLCH its lightness is 55%, its chroma 0.112 and its hue 292°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.047 away. White text reads best on it, at 5.05:1.

Hue familyPurples
Lightnessmedium-dark (55%)
Chromamoderately saturated (0.112)
Temperaturein between
Nearest nameDark Lavender (#856798)
Black text4.15:1
White text5.05:1

Values

HEX#7364AD
RGBrgb(115, 100, 173)
HSLhsl(252, 31%, 54%)
OKLCHoklch(54.9% 0.112 291.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7364AD 5.05:1 AA Lc -80.2 Fine for body text
Black text on #7364AD 4.15:1 AA large text Lc 29.3 Dividers and decoration only
#7364AD text on white 5.05:1 AA Lc 74.8 Content text, not long reading
#7364AD text on black 4.15:1 AA large text Lc -26.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5FA

    oklch(97.2% 0.007 286.3)

  2. Step 100

    100

    #EAE8F3

    oklch(93.6% 0.015 294.5)

  3. Step 200

    200

    #D9D6EB

    oklch(88.5% 0.029 292.4)

  4. Step 300

    300

    #C0BBDF

    oklch(80.8% 0.051 291.6)

  5. Step 400

    400

    #A198CF

    oklch(70.7% 0.08 291.7)

  6. Step 500

    500

    #8A7EC3

    oklch(63.1% 0.103 291.1)

  7. Step 600

    600 (this color)

    #7364AD

    oklch(54.9% 0.112 291.7)

  8. Step 700

    700

    #625496

    oklch(49% 0.104 291.9)

  9. Step 800

    800

    #50457A

    oklch(42.6% 0.087 291.8)

  10. Step 900

    900

    #423B62

    oklch(37.8% 0.066 291.1)

  11. Step 950

    950

    #27223A

    oklch(26.9% 0.044 292.7)

Export this scale for Tailwind in the Tailwind colors tool

#7364AD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4D70B00.057
Deuteranopia (no green cones)#4F6DAB0.054
Tritanopia (no blue cones)#6572800.093
Achromatopsia (no color)#6F6F6F0.112

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7364AD

    #7364AD

    oklch(54.9% 0.112 291.7)

  • #747719

    #747719

    oklch(54.9% 0.111 111.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7364AD

    #7364AD

    oklch(54.9% 0.112 291.7)

  • #4C70B2

    #4C70B2

    oklch(54.9% 0.111 261.7)

  • #8F5A98

    #8F5A98

    oklch(54.9% 0.111 321.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7364AD

    #7364AD

    oklch(54.9% 0.112 291.7)

  • #926A05

    #926A05

    oklch(55.1% 0.112 82.1)

  • #498142

    #498142

    oklch(54.9% 0.111 141.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7364AD

    #7364AD

    oklch(54.9% 0.112 291.7)

  • #A45C2D

    #A45C2D

    oklch(54.9% 0.112 51.4)

  • #00856A

    #00856A

    oklch(54.9% 0.107 171.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7364AD

    #7364AD

    oklch(54.9% 0.112 291.7)

  • #A95454

    #A95454

    oklch(55% 0.112 21.4)

  • #747719

    #747719

    oklch(54.9% 0.111 111.4)

  • #008188

    #008188

    oklch(54.9% 0.093 201.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7364AD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7364AD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.