#73584D
Closest named color: Cocoa (#875F42). oklch(48.5% 0.04 43.2), rgb(115, 88, 77).
Aa
White text reads best on this color (6.49:1).
About this color
#73584D is a medium-dark, muted brown. In OKLCH its lightness is 49%, its chroma 0.040 and its hue 43°. Its hue sits on the warm side of the wheel. The nearest named color is Cocoa (#875F42), ΔE 0.047 away. White text reads best on it, at 6.49:1.
| Hue family | Browns |
| Lightness | medium-dark (49%) |
| Chroma | muted (0.040) |
| Temperature | warm |
| Nearest name | Cocoa (#875F42) |
| Black text | 3.23:1 |
| White text | 6.49:1 |
Values
| HEX | #73584D |
| RGB | rgb(115, 88, 77) |
| HSL | hsl(17, 20%, 38%) |
| OKLCH | oklch(48.5% 0.04 43.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73584D | 6.49:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #73584D | 3.23:1 | AA large text | Lc 21.9 | Dividers and decoration only |
| #73584D text on white | 6.49:1 | AA | Lc 82.2 | Fine for body text |
| #73584D text on black | 3.23:1 | AA large text | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EDE9E7
oklch(93.7% 0.005 48.7)
-
Step 200
200
#E0D7D3
oklch(88.5% 0.011 45.7)
-
Step 300
300
#CCBDB7
oklch(80.9% 0.019 43.2)
-
Step 400
400
#B29B91
oklch(70.7% 0.031 44.9)
-
Step 500
500
#9F8277
oklch(63.1% 0.039 41.8)
-
Step 600
600
#8A6C5F
oklch(55.7% 0.043 44.6)
-
Step 700
700 (this color)
#73584D
oklch(48.5% 0.04 43.2)
-
Step 800
800
#5F4941
oklch(42.6% 0.033 40.9)
-
Step 900
900
#4E3D37
oklch(37.6% 0.026 40.3)
-
Step 950
950
#2E2420
oklch(27.1% 0.017 42.9)
#73584D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5F5B4C | 0.035 |
| Deuteranopia (no green cones) | #65604D | 0.032 |
| Tritanopia (no blue cones) | #7A5455 | 0.023 |
| Achromatopsia (no color) | #5E5E5E | 0.040 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73584D
#73584D
oklch(48.5% 0.04 43.2)
- #466470
#466470
oklch(48.4% 0.04 224.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73584D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cocoa #875F42 ΔE 0.047
- Dark Taupe #7F684E ΔE 0.053
- Dim Gray #696969 ΔE 0.054
- Milk Chocolate #7F4E1E ΔE 0.056
- Dirt Brown #836539 ΔE 0.061
- Brownish Purple #76424E ΔE 0.062
- Medium Brown #7F5112 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.064
Use #73584D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.