#73544E
Closest named color: Brownish Purple (#76424E). oklch(47.7% 0.043 31.1), rgb(115, 84, 78).
Aa
White text reads best on this color (6.75:1).
About this color
#73544E is a medium-dark, muted red. In OKLCH its lightness is 48%, its chroma 0.043 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.050 away. White text reads best on it, at 6.75:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.043) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 3.10:1 |
| White text | 6.75:1 |
Values
| HEX | #73544E |
| RGB | rgb(115, 84, 78) |
| HSL | hsl(10, 19%, 38%) |
| OKLCH | oklch(47.7% 0.043 31.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73544E | 6.75:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #73544E | 3.10:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #73544E text on white | 6.75:1 | AA | Lc 83.3 | Fine for body text |
| #73544E text on black | 3.10:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E1D6D4
oklch(88.4% 0.012 29.9)
-
Step 300
300
#CEBCB8
oklch(80.9% 0.021 32.5)
-
Step 400
400
#B49994
oklch(70.6% 0.033 30.3)
-
Step 500
500
#A2807A
oklch(63.1% 0.043 29.9)
-
Step 600
600
#8C6A63
oklch(55.6% 0.045 31.8)
-
Step 700
700 (this color)
#73544E
oklch(47.7% 0.043 31.1)
-
Step 800
800
#614843
oklch(42.7% 0.035 31.4)
-
Step 900
900
#4F3C39
oklch(37.6% 0.027 28.7)
-
Step 950
950
#2E2321
oklch(26.8% 0.017 30.2)
#73544E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B584E | 0.042 |
| Deuteranopia (no green cones) | #625E4E | 0.039 |
| Tritanopia (no blue cones) | #7A5052 | 0.019 |
| Achromatopsia (no color) | #5B5B5B | 0.043 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73544E
#73544E
oklch(47.7% 0.043 31.1)
- #3F636A
#3F636A
oklch(47.5% 0.043 211.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73544E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.050
- Cocoa #875F42 ΔE 0.055
- Dark Mauve #874C62 ΔE 0.057
- Milk Chocolate #7F4E1E ΔE 0.058
- Dim Gray #696969 ΔE 0.061
- Dark Taupe #7F684E ΔE 0.064
- Medium Brown #7F5112 ΔE 0.067
- Dirt Brown #836539 ΔE 0.072
Use #73544E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.