#7353BB

Closest named color: Iris (#6258C4). oklch(52.7% 0.157 294.6), rgb(115, 83, 187).

Aa

White text reads best on this color (5.70:1).

About this color

#7353BB is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.157 and its hue 295°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.031 away. White text reads best on it, at 5.70:1.

Hue familyPurples
Lightnessmedium-dark (53%)
Chromavivid (0.157)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.68:1
White text5.70:1

Values

HEX#7353BB
RGBrgb(115, 83, 187)
HSLhsl(258, 43%, 53%)
OKLCHoklch(52.7% 0.157 294.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7353BB 5.70:1 AA Lc -83.5 Fine for body text
Black text on #7353BB 3.68:1 AA large text Lc 25.8 Dividers and decoration only
#7353BB text on white 5.70:1 AA Lc 78.2 Fine for body text
#7353BB text on black 3.68:1 AA large text Lc -23.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EAE7F7

    oklch(93.5% 0.022 294.6)

  3. Step 200

    200

    #DAD5F1

    oklch(88.6% 0.038 293.8)

  4. Step 300

    300

    #C3B8EA

    oklch(80.8% 0.071 294.9)

  5. Step 400

    400

    #A592E0

    oklch(70.7% 0.113 294.5)

  6. Step 500

    500

    #9075D7

    oklch(63.1% 0.145 294.6)

  7. Step 600

    600 (this color)

    #7353BB

    oklch(52.7% 0.157 294.6)

  8. Step 700

    700

    #684BAA

    oklch(49.2% 0.146 294.5)

  9. Step 800

    800

    #553E89

    oklch(42.7% 0.12 294.9)

  10. Step 900

    900

    #46356E

    oklch(37.7% 0.095 295.2)

  11. Step 950

    950

    #292040

    oklch(27.1% 0.059 295.2)

Export this scale for Tailwind in the Tailwind colors tool

#7353BB with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2167BE0.102
Deuteranopia (no green cones)#2B65B90.097
Tritanopia (no blue cones)#61697F0.126
Achromatopsia (no color)#6666660.158

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7353BB

    #7353BB

    oklch(52.7% 0.157 294.6)

  • #6A7200

    #6A7200

    oklch(52.7% 0.119 114.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7353BB

    #7353BB

    oklch(52.7% 0.157 294.6)

  • #3C64C5

    #3C64C5

    oklch(52.7% 0.158 264.7)

  • #96449D

    #96449D

    oklch(52.7% 0.158 324.4)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7353BB

    #7353BB

    oklch(52.7% 0.157 294.6)

  • #886500

    #886500

    oklch(52.8% 0.108 84.7)

  • #178126

    #178126

    oklch(52.8% 0.157 144.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7353BB

    #7353BB

    oklch(52.7% 0.157 294.6)

  • #A35200

    #A35200

    oklch(52.8% 0.131 54.6)

  • #007D67

    #007D67

    oklch(52.6% 0.1 174.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7353BB

    #7353BB

    oklch(52.7% 0.157 294.6)

  • #B43B3A

    #B43B3A

    oklch(52.7% 0.157 24.7)

  • #6A7200

    #6A7200

    oklch(52.7% 0.119 114.5)

  • #007A83

    #007A83

    oklch(52.8% 0.09 203.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7353BB, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7353BB in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.