#7353B3

Closest named color: Iris (#6258C4). oklch(52.2% 0.147 296.3), rgb(115, 83, 179).

Aa

White text reads best on this color (5.80:1).

About this color

#7353B3 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.147 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.038 away. White text reads best on it, at 5.80:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.147)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.61:1
White text5.80:1

Values

HEX#7353B3
RGBrgb(115, 83, 179)
HSLhsl(260, 39%, 51%)
OKLCHoklch(52.2% 0.147 296.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7353B3 5.80:1 AA Lc -84.0 Fine for body text
Black text on #7353B3 3.61:1 AA large text Lc 25.3 Dividers and decoration only
#7353B3 text on white 5.80:1 AA Lc 78.8 Fine for body text
#7353B3 text on black 3.61:1 AA large text Lc -23.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EBE7F6

    oklch(93.5% 0.021 298.2)

  3. Step 200

    200

    #DBD4F1

    oklch(88.4% 0.04 296.6)

  4. Step 300

    300

    #C4B8EA

    oklch(80.9% 0.071 295.8)

  5. Step 400

    400

    #A791DF

    oklch(70.6% 0.114 296.3)

  6. Step 500

    500

    #9374D6

    oklch(63.1% 0.145 296.6)

  7. Step 600

    600

    #7E5BC4

    oklch(55.7% 0.158 296.3)

  8. Step 700

    700 (this color)

    #7353B3

    oklch(52.2% 0.147 296.3)

  9. Step 800

    800

    #563D89

    oklch(42.7% 0.122 296)

  10. Step 900

    900

    #47356D

    oklch(37.7% 0.094 296.4)

  11. Step 950

    950

    #291F40

    oklch(26.9% 0.061 296)

Export this scale for Tailwind in the Tailwind colors tool

#7353B3 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2C66B60.096
Deuteranopia (no green cones)#3464B10.090
Tritanopia (no blue cones)#64667B0.116
Achromatopsia (no color)#6565650.148

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7353B3

    #7353B3

    oklch(52.2% 0.147 296.3)

  • #667100

    #667100

    oklch(52.1% 0.119 116.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7353B3

    #7353B3

    oklch(52.2% 0.147 296.3)

  • #4263BD

    #4263BD

    oklch(52.2% 0.146 266.3)

  • #934696

    #934696

    oklch(52.2% 0.147 326)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7353B3

    #7353B3

    oklch(52.2% 0.147 296.3)

  • #856400

    #856400

    oklch(52.2% 0.107 85.9)

  • #187F2F

    #187F2F

    oklch(52.3% 0.148 146.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7353B3

    #7353B3

    oklch(52.2% 0.147 296.3)

  • #9F5200

    #9F5200

    oklch(52.2% 0.128 56.1)

  • #007B68

    #007B68

    oklch(52.1% 0.097 176.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7353B3

    #7353B3

    oklch(52.2% 0.147 296.3)

  • #AE3F39

    #AE3F39

    oklch(52.2% 0.146 26.5)

  • #667100

    #667100

    oklch(52.1% 0.119 116.3)

  • #007883

    #007883

    oklch(52.3% 0.089 206)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7353B3, closest first.

No curated palette has a color within ΔE 0.04 of #7353B3.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7353B3 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.