#734FB7

Closest named color: Iris (#6258C4). oklch(51.8% 0.158 296.4), rgb(115, 79, 183).

Aa

White text reads best on this color (5.94:1).

About this color

#734FB7 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.158 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.038 away. White text reads best on it, at 5.94:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.158)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.53:1
White text5.94:1

Values

HEX#734FB7
RGBrgb(115, 79, 183)
HSLhsl(261, 42%, 51%)
OKLCHoklch(51.8% 0.158 296.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734FB7 5.94:1 AA Lc -84.6 Fine for body text
Black text on #734FB7 3.53:1 AA large text Lc 24.6 Dividers and decoration only
#734FB7 text on white 5.94:1 AA Lc 79.4 Fine for body text
#734FB7 text on black 3.53:1 AA large text Lc -22.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EBE7F7

    oklch(93.6% 0.022 297.4)

  3. Step 200

    200

    #DBD4F3

    oklch(88.5% 0.043 295.9)

  4. Step 300

    300

    #C5B7ED

    oklch(80.9% 0.077 296.5)

  5. Step 400

    400

    #A890E4

    oklch(70.8% 0.122 296.3)

  6. Step 500

    500

    #9472DC

    oklch(63.2% 0.156 296.5)

  7. Step 600

    600

    #7F57C9

    oklch(55.5% 0.17 296.6)

  8. Step 700

    700 (this color)

    #734FB7

    oklch(51.8% 0.158 296.4)

  9. Step 800

    800

    #573B8D

    oklch(42.7% 0.131 296.2)

  10. Step 900

    900

    #483371

    oklch(37.7% 0.103 296.8)

  11. Step 950

    950

    #2A1F42

    oklch(27.1% 0.064 296.4)

Export this scale for Tailwind in the Tailwind colors tool

#734FB7 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1C64BA0.108
Deuteranopia (no green cones)#2962B50.101
Tritanopia (no blue cones)#63657B0.125
Achromatopsia (no color)#6464640.159

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734FB7

    #734FB7

    oklch(51.8% 0.158 296.4)

  • #657000

    #657000

    oklch(51.8% 0.119 116.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734FB7

    #734FB7

    oklch(51.8% 0.158 296.4)

  • #3E60C2

    #3E60C2

    oklch(51.8% 0.158 266.5)

  • #954098

    #954098

    oklch(51.8% 0.159 326.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734FB7

    #734FB7

    oklch(51.8% 0.158 296.4)

  • #836300

    #836300

    oklch(51.8% 0.106 86.4)

  • #007F29

    #007F29

    oklch(51.9% 0.157 146.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734FB7

    #734FB7

    oklch(51.8% 0.158 296.4)

  • #9D5100

    #9D5100

    oklch(51.7% 0.126 56.2)

  • #007A67

    #007A67

    oklch(51.8% 0.096 176.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734FB7

    #734FB7

    oklch(51.8% 0.158 296.4)

  • #B13833

    #B13833

    oklch(51.8% 0.158 26.6)

  • #657000

    #657000

    oklch(51.8% 0.119 116.3)

  • #007682

    #007682

    oklch(51.7% 0.089 207.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734FB7, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734FB7 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.