#734FB3

Closest named color: Iris (#6258C4). oklch(51.5% 0.153 297.4), rgb(115, 79, 179).

Aa

White text reads best on this color (6.00:1).

About this color

#734FB3 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.153 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.041 away. White text reads best on it, at 6.00:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.153)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.49:1
White text6.00:1

Values

HEX#734FB3
RGBrgb(115, 79, 179)
HSLhsl(262, 40%, 51%)
OKLCHoklch(51.5% 0.153 297.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734FB3 6.00:1 AA Lc -84.9 Fine for body text
Black text on #734FB3 3.49:1 AA large text Lc 24.4 Dividers and decoration only
#734FB3 text on white 6.00:1 AA Lc 79.7 Fine for body text
#734FB3 text on black 3.49:1 AA large text Lc -22.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FB

    oklch(97.1% 0.009 299.2)

  2. Step 100

    100

    #EBE7F7

    oklch(93.6% 0.022 297.4)

  3. Step 200

    200

    #DCD4F2

    oklch(88.6% 0.042 297.7)

  4. Step 300

    300

    #C5B7EB

    oklch(80.9% 0.074 297.1)

  5. Step 400

    400

    #A990E1

    oklch(70.7% 0.118 297.5)

  6. Step 500

    500

    #9572D9

    oklch(63.1% 0.153 297.5)

  7. Step 600

    600

    #8058C6

    oklch(55.6% 0.165 297.5)

  8. Step 700

    700 (this color)

    #734FB3

    oklch(51.5% 0.153 297.4)

  9. Step 800

    800

    #583C8A

    oklch(42.8% 0.125 297.4)

  10. Step 900

    900

    #48346F

    oklch(37.8% 0.099 297.1)

  11. Step 950

    950

    #2A1F41

    oklch(27% 0.062 297)

Export this scale for Tailwind in the Tailwind colors tool

#734FB3 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2263B60.105
Deuteranopia (no green cones)#2E62B10.098
Tritanopia (no blue cones)#6463790.119
Achromatopsia (no color)#6363630.154

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734FB3

    #734FB3

    oklch(51.5% 0.153 297.4)

  • #637000

    #637000

    oklch(51.6% 0.12 117.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734FB3

    #734FB3

    oklch(51.5% 0.153 297.4)

  • #4160BE

    #4160BE

    oklch(51.6% 0.152 267.2)

  • #944194

    #944194

    oklch(51.6% 0.153 327.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734FB3

    #734FB3

    oklch(51.5% 0.153 297.4)

  • #816300

    #816300

    oklch(51.6% 0.105 87.8)

  • #007E2D

    #007E2D

    oklch(51.7% 0.152 147.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734FB3

    #734FB3

    oklch(51.5% 0.153 297.4)

  • #9B5200

    #9B5200

    oklch(51.6% 0.124 57.7)

  • #007967

    #007967

    oklch(51.5% 0.095 177.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734FB3

    #734FB3

    oklch(51.5% 0.153 297.4)

  • #AE3A33

    #AE3A33

    oklch(51.5% 0.153 27.2)

  • #637000

    #637000

    oklch(51.6% 0.12 117.5)

  • #007582

    #007582

    oklch(51.5% 0.089 208.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734FB3, closest first.

No curated palette has a color within ΔE 0.04 of #734FB3.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734FB3 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.