#734FA1

Closest named color: Light Eggplant (#894585). oklch(50.4% 0.13 302.2), rgb(115, 79, 161).

Aa

White text reads best on this color (6.24:1).

About this color

#734FA1 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.130 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.060 away. White text reads best on it, at 6.24:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromamoderately saturated (0.130)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.36:1
White text6.24:1

Values

HEX#734FA1
RGBrgb(115, 79, 161)
HSLhsl(266, 34%, 47%)
OKLCHoklch(50.4% 0.13 302.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734FA1 6.24:1 AA Lc -86.1 Fine for body text
Black text on #734FA1 3.36:1 AA large text Lc 23.1 Dividers and decoration only
#734FA1 text on white 6.24:1 AA Lc 80.9 Fine for body text
#734FA1 text on black 3.36:1 AA large text Lc -21.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FA

    oklch(97% 0.008 301.4)

  2. Step 100

    100

    #ECE7F4

    oklch(93.6% 0.018 303.4)

  3. Step 200

    200

    #DDD4ED

    oklch(88.5% 0.035 302)

  4. Step 300

    300

    #C8B8E3

    oklch(81% 0.062 302)

  5. Step 400

    400

    #AC91D5

    oklch(70.6% 0.101 302.1)

  6. Step 500

    500

    #9875C9

    oklch(63.1% 0.127 302.1)

  7. Step 600

    600

    #835CB6

    oklch(55.6% 0.139 302.1)

  8. Step 700

    700 (this color)

    #734FA1

    oklch(50.4% 0.13 302.2)

  9. Step 800

    800

    #5B3E7F

    oklch(42.7% 0.108 302.7)

  10. Step 900

    900

    #4A3566

    oklch(37.6% 0.084 302.3)

  11. Step 950

    950

    #2B203C

    oklch(27.1% 0.052 301.1)

Export this scale for Tailwind in the Tailwind colors tool

#734FA1 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3560A40.093
Deuteranopia (no green cones)#3F609F0.084
Tritanopia (no blue cones)#6A5E700.099
Achromatopsia (no color)#6060600.131

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734FA1

    #734FA1

    oklch(50.4% 0.13 302.2)

  • #596F00

    #596F00

    oklch(50.5% 0.123 122.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734FA1

    #734FA1

    oklch(50.4% 0.13 302.2)

  • #4C5CAE

    #4C5CAE

    oklch(50.4% 0.131 272.6)

  • #8E4485

    #8E4485

    oklch(50.4% 0.131 332.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734FA1

    #734FA1

    oklch(50.4% 0.13 302.2)

  • #796200

    #796200

    oklch(50.4% 0.103 92.8)

  • #06793D

    #06793D

    oklch(50.5% 0.131 152.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734FA1

    #734FA1

    oklch(50.4% 0.13 302.2)

  • #925200

    #925200

    oklch(50.3% 0.116 61.8)

  • #007568

    #007568

    oklch(50.4% 0.091 181.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734FA1

    #734FA1

    oklch(50.4% 0.13 302.2)

  • #A14231

    #A14231

    oklch(50.4% 0.13 32.1)

  • #596F00

    #596F00

    oklch(50.5% 0.123 122.3)

  • #007182

    #007182

    oklch(50.4% 0.088 212.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734FA1, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734FA1 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.