#734F91

Closest named color: Light Eggplant (#894585). oklch(49.5% 0.109 308), rgb(115, 79, 145).

Aa

White text reads best on this color (6.44:1).

About this color

#734F91 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.109 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.047 away. White text reads best on it, at 6.44:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.109)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.25:1
White text6.44:1

Values

HEX#734F91
RGBrgb(115, 79, 145)
HSLhsl(273, 29%, 44%)
OKLCHoklch(49.5% 0.109 308)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734F91 6.44:1 AA Lc -86.9 Fine for body text
Black text on #734F91 3.25:1 AA large text Lc 22.2 Dividers and decoration only
#734F91 text on white 6.44:1 AA Lc 81.9 Fine for body text
#734F91 text on black 3.25:1 AA large text Lc -20.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4F9

    oklch(97.1% 0.007 312.3)

  2. Step 100

    100

    #EDE7F2

    oklch(93.6% 0.016 310.1)

  3. Step 200

    200

    #DED4E8

    oklch(88.4% 0.029 308.1)

  4. Step 300

    300

    #CAB8DB

    oklch(80.9% 0.052 308.3)

  5. Step 400

    400

    #AF93C9

    oklch(70.7% 0.083 308)

  6. Step 500

    500

    #9C77BC

    oklch(63.2% 0.108 308.2)

  7. Step 600

    600

    #865FA8

    oklch(55.6% 0.117 307.6)

  8. Step 700

    700 (this color)

    #734F91

    oklch(49.5% 0.109 308)

  9. Step 800

    800

    #5D4075

    oklch(42.7% 0.091 308.2)

  10. Step 900

    900

    #4C375E

    oklch(37.7% 0.069 308.1)

  11. Step 950

    950

    #2C2037

    oklch(26.9% 0.045 307.6)

Export this scale for Tailwind in the Tailwind colors tool

#734F91 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3F5D930.083
Deuteranopia (no green cones)#495F8F0.075
Tritanopia (no blue cones)#6F5A690.080
Achromatopsia (no color)#5E5E5E0.110

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734F91

    #734F91

    oklch(49.5% 0.109 308)

  • #4F6D20

    #4F6D20

    oklch(49.5% 0.11 128.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734F91

    #734F91

    oklch(49.5% 0.109 308)

  • #545A9E

    #545A9E

    oklch(49.5% 0.108 277.9)

  • #884777

    #884777

    oklch(49.4% 0.108 337.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734F91

    #734F91

    oklch(49.5% 0.109 308)

  • #716200

    #716200

    oklch(49.5% 0.103 98.8)

  • #137449

    #137449

    oklch(49.5% 0.109 157.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734F91

    #734F91

    oklch(49.5% 0.109 308)

  • #895400

    #895400

    oklch(49.5% 0.108 68.4)

  • #00716B

    #00716B

    oklch(49.4% 0.086 188.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734F91

    #734F91

    oklch(49.5% 0.109 308)

  • #954931

    #954931

    oklch(49.6% 0.109 38.2)

  • #4F6D20

    #4F6D20

    oklch(49.5% 0.11 128.2)

  • #006D83

    #006D83

    oklch(49.4% 0.089 218.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734F91, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734F91 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.