#734F77
Closest named color: Dull Purple (#84597E). oklch(48.2% 0.076 323.2), rgb(115, 79, 119).
Aa
White text reads best on this color (6.74:1).
About this color
#734F77 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.076 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dull Purple (#84597E), ΔE 0.043 away. White text reads best on it, at 6.74:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.076) |
| Temperature | in between |
| Nearest name | Dull Purple (#84597E) |
| Black text | 3.11:1 |
| White text | 6.74:1 |
Values
| HEX | #734F77 |
| RGB | rgb(115, 79, 119) |
| HSL | hsl(294, 20%, 39%) |
| OKLCH | oklch(48.2% 0.076 323.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734F77 | 6.74:1 | AA | Lc -88.2 | Fine for body text |
| Black text on #734F77 | 3.11:1 | AA large text | Lc 20.9 | Dividers and decoration only |
| #734F77 text on white | 6.74:1 | AA | Lc 83.1 | Fine for body text |
| #734F77 text on black | 3.11:1 | AA large text | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EDE8EE
oklch(93.7% 0.01 320.5)
-
Step 200
200
#E0D5E1
oklch(88.5% 0.02 323.2)
-
Step 300
300
#CDB9CF
oklch(80.9% 0.038 323.1)
-
Step 400
400
#B395B6
oklch(70.8% 0.058 323.2)
-
Step 500
500
#A07AA4
oklch(63.1% 0.076 323.2)
-
Step 600
600
#8B638F
oklch(55.7% 0.081 323.5)
-
Step 700
700 (this color)
#734F77
oklch(48.2% 0.076 323.2)
-
Step 800
800
#604363
oklch(42.7% 0.063 323.4)
-
Step 900
900
#4E3951
oklch(37.7% 0.048 322.2)
-
Step 950
950
#2E212F
oklch(26.9% 0.031 324)
#734F77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5979 | 0.068 |
| Deuteranopia (no green cones) | #545D76 | 0.062 |
| Tritanopia (no blue cones) | #75535E | 0.046 |
| Achromatopsia (no color) | #5B5B5B | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734F77
#734F77
oklch(48.2% 0.076 323.2)
- #436941
#436941
oklch(48.1% 0.076 143.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734F77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Purple #84597E ΔE 0.043
- Muted Purple #805B87 ΔE 0.045
- Dark Mauve #874C62 ΔE 0.048
- Light Eggplant #894585 ΔE 0.053
- Dusky Purple #895B7B ΔE 0.054
- Dusty Purple #825F87 ΔE 0.054
- Dusty Grape #545775 ΔE 0.055
- Dusk #4E5481 ΔE 0.062
Use #734F77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.