#734E95

Closest named color: Light Eggplant (#894585). oklch(49.5% 0.116 306.7), rgb(115, 78, 149).

Aa

White text reads best on this color (6.45:1).

About this color

#734E95 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.116 and its hue 307°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.049 away. White text reads best on it, at 6.45:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromamoderately saturated (0.116)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.25:1
White text6.45:1

Values

HEX#734E95
RGBrgb(115, 78, 149)
HSLhsl(271, 31%, 45%)
OKLCHoklch(49.5% 0.116 306.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734E95 6.45:1 AA Lc -87.0 Fine for body text
Black text on #734E95 3.25:1 AA large text Lc 22.2 Dividers and decoration only
#734E95 text on white 6.45:1 AA Lc 81.9 Fine for body text
#734E95 text on black 3.25:1 AA large text Lc -20.0 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4F9

    oklch(97.1% 0.007 312.3)

  2. Step 100

    100

    #ECE7F3

    oklch(93.5% 0.017 304.8)

  3. Step 200

    200

    #DED4EA

    oklch(88.5% 0.032 306.2)

  4. Step 300

    300

    #CAB8DE

    oklch(81% 0.056 306.6)

  5. Step 400

    400

    #AF92CD

    oklch(70.7% 0.09 306.7)

  6. Step 500

    500

    #9B76C0

    oklch(63.1% 0.115 306.4)

  7. Step 600

    600

    #865EAC

    oklch(55.6% 0.124 306.4)

  8. Step 700

    700 (this color)

    #734E95

    oklch(49.5% 0.116 306.7)

  9. Step 800

    800

    #5D3F78

    oklch(42.7% 0.097 307)

  10. Step 900

    900

    #4C3661

    oklch(37.7% 0.076 306.7)

  11. Step 950

    950

    #2C2039

    oklch(27% 0.048 305.5)

Export this scale for Tailwind in the Tailwind colors tool

#734E95 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3C5D980.086
Deuteranopia (no green cones)#455F930.080
Tritanopia (no blue cones)#6E5A6A0.086
Achromatopsia (no color)#5E5E5E0.117

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734E95

    #734E95

    oklch(49.5% 0.116 306.7)

  • #506D16

    #506D16

    oklch(49.5% 0.116 126.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734E95

    #734E95

    oklch(49.5% 0.116 306.7)

  • #525AA3

    #525AA3

    oklch(49.6% 0.116 276.6)

  • #8A457A

    #8A457A

    oklch(49.5% 0.116 336.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734E95

    #734E95

    oklch(49.5% 0.116 306.7)

  • #736100

    #736100

    oklch(49.5% 0.102 96.4)

  • #097546

    #097546

    oklch(49.6% 0.116 156.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734E95

    #734E95

    oklch(49.5% 0.116 306.7)

  • #8B5300

    #8B5300

    oklch(49.5% 0.11 66.3)

  • #00716A

    #00716A

    oklch(49.4% 0.086 187.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734E95

    #734E95

    oklch(49.5% 0.116 306.7)

  • #98462F

    #98462F

    oklch(49.5% 0.116 36.6)

  • #506D16

    #506D16

    oklch(49.5% 0.116 126.8)

  • #006E82

    #006E82

    oklch(49.6% 0.088 216.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734E95, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734E95 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.