#734E44
Closest named color: Brownish Purple (#76424E). oklch(46.2% 0.053 35.7), rgb(115, 78, 68).
Aa
White text reads best on this color (7.23:1).
About this color
#734E44 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.053 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 7.23:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.90:1 |
| White text | 7.23:1 |
Values
| HEX | #734E44 |
| RGB | rgb(115, 78, 68) |
| HSL | hsl(13, 26%, 36%) |
| OKLCH | oklch(46.2% 0.053 35.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734E44 | 7.23:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #734E44 | 2.90:1 | Fails | Lc 19.0 | Dividers and decoration only |
| #734E44 text on white | 7.23:1 | AAA | Lc 85.0 | Fine for body text |
| #734E44 text on black | 2.90:1 | Fails | Lc -17.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EFE8E6
oklch(93.6% 0.008 36.6)
-
Step 200
200
#E2D6D3
oklch(88.5% 0.014 34.3)
-
Step 300
300
#D0BBB5
oklch(80.8% 0.026 36.5)
-
Step 400
400
#B9988F
oklch(70.7% 0.042 35.7)
-
Step 500
500
#A77F74
oklch(63.2% 0.053 35.9)
-
Step 600
600
#91685C
oklch(55.6% 0.056 37)
-
Step 700
700 (this color)
#734E44
oklch(46.2% 0.053 35.7)
-
Step 800
800
#65473E
oklch(42.8% 0.044 37.4)
-
Step 900
900
#523B35
oklch(37.6% 0.034 35.1)
-
Step 950
950
#30231F
oklch(27% 0.021 37.8)
#734E44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #575243 | 0.050 |
| Deuteranopia (no green cones) | #5F5A44 | 0.047 |
| Tritanopia (no blue cones) | #7B494B | 0.025 |
| Achromatopsia (no color) | #575757 | 0.053 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734E44
#734E44
oklch(46.2% 0.053 35.7)
- #33606B
#33606B
oklch(46.1% 0.053 215.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734E44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.049
- Medium Brown #7F5112 ΔE 0.061
- Purple Brown #673A3F ΔE 0.062
- Dark Mauve #874C62 ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.063
- Cocoa #875F42 ΔE 0.064
- Mud Brown #60460F ΔE 0.074
Use #734E44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.