#734D91

Closest named color: Light Eggplant (#894585). oklch(49.1% 0.112 308.6), rgb(115, 77, 145).

Aa

White text reads best on this color (6.56:1).

About this color

#734D91 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 49%, its chroma 0.112 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.046 away. White text reads best on it, at 6.56:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.112)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.19:1
White text6.56:1

Values

HEX#734D91
RGBrgb(115, 77, 145)
HSLhsl(274, 31%, 44%)
OKLCHoklch(49.1% 0.112 308.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #734D91 6.56:1 AA Lc -87.4 Fine for body text
Black text on #734D91 3.19:1 AA large text Lc 21.7 Dividers and decoration only
#734D91 text on white 6.56:1 AA Lc 82.3 Fine for body text
#734D91 text on black 3.19:1 AA large text Lc -19.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4F9

    oklch(97.1% 0.007 312.3)

  2. Step 100

    100

    #EDE7F2

    oklch(93.6% 0.016 310.1)

  3. Step 200

    200

    #DFD4E9

    oklch(88.5% 0.031 309.1)

  4. Step 300

    300

    #CBB8DC

    oklch(81% 0.054 308.9)

  5. Step 400

    400

    #B092CA

    oklch(70.7% 0.086 308.7)

  6. Step 500

    500

    #9D76BD

    oklch(63.1% 0.112 308.7)

  7. Step 600

    600

    #885EA9

    oklch(55.7% 0.121 308.8)

  8. Step 700

    700 (this color)

    #734D91

    oklch(49.1% 0.112 308.6)

  9. Step 800

    800

    #5E3F76

    oklch(42.7% 0.095 308.9)

  10. Step 900

    900

    #4D365F

    oklch(37.7% 0.073 309.1)

  11. Step 950

    950

    #2D2038

    oklch(27.1% 0.047 308.4)

Export this scale for Tailwind in the Tailwind colors tool

#734D91 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3D5C930.086
Deuteranopia (no green cones)#475E8F0.079
Tritanopia (no blue cones)#6F58680.081
Achromatopsia (no color)#5D5D5D0.113

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #734D91

    #734D91

    oklch(49.1% 0.112 308.6)

  • #4D6C1C

    #4D6C1C

    oklch(49% 0.112 128.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #734D91

    #734D91

    oklch(49.1% 0.112 308.6)

  • #53589F

    #53589F

    oklch(49.1% 0.113 278.3)

  • #894576

    #894576

    oklch(49.2% 0.112 338.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #734D91

    #734D91

    oklch(49.1% 0.112 308.6)

  • #706100

    #706100

    oklch(49.2% 0.102 98.7)

  • #047348

    #047348

    oklch(49% 0.112 158.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #734D91

    #734D91

    oklch(49.1% 0.112 308.6)

  • #885300

    #885300

    oklch(49.1% 0.108 68.1)

  • #00706A

    #00706A

    oklch(49.1% 0.085 188.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #734D91

    #734D91

    oklch(49.1% 0.112 308.6)

  • #95472D

    #95472D

    oklch(49.2% 0.112 38.9)

  • #4D6C1C

    #4D6C1C

    oklch(49% 0.112 128.5)

  • #006C82

    #006C82

    oklch(49.1% 0.088 218.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734D91, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #734D91 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.