#734D4E
Closest named color: Brownish Purple (#76424E). oklch(46.3% 0.052 17.5), rgb(115, 77, 78).
Aa
White text reads best on this color (7.24:1).
About this color
#734D4E is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.052 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.030 away. White text reads best on it, at 7.24:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.052) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.90:1 |
| White text | 7.24:1 |
Values
| HEX | #734D4E |
| RGB | rgb(115, 77, 78) |
| HSL | hsl(358, 20%, 38%) |
| OKLCH | oklch(46.3% 0.052 17.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734D4E | 7.24:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #734D4E | 2.90:1 | Fails | Lc 19.0 | Dividers and decoration only |
| #734D4E text on white | 7.24:1 | AAA | Lc 85.0 | Fine for body text |
| #734D4E text on black | 2.90:1 | Fails | Lc -17.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#EFE8E8
oklch(93.6% 0.008 17.3)
-
Step 200
200
#E2D6D6
oklch(88.6% 0.013 17.4)
-
Step 300
300
#D0BBBB
oklch(81% 0.024 17.7)
-
Step 400
400
#B89797
oklch(70.6% 0.04 18.1)
-
Step 500
500
#A67D7E
oklch(63% 0.051 17)
-
Step 600
600
#916667
oklch(55.5% 0.056 17.5)
-
Step 700
700 (this color)
#734D4E
oklch(46.3% 0.052 17.5)
-
Step 800
800
#644646
oklch(42.7% 0.041 18.9)
-
Step 900
900
#523B3B
oklch(37.8% 0.033 18.7)
-
Step 950
950
#302223
oklch(26.9% 0.022 13.8)
#734D4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #54534E | 0.055 |
| Deuteranopia (no green cones) | #5D5A4D | 0.052 |
| Tritanopia (no blue cones) | #7A494E | 0.016 |
| Achromatopsia (no color) | #575757 | 0.052 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734D4E
#734D4E
oklch(46.3% 0.052 17.5)
- #326263
#326263
oklch(46.3% 0.052 197.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734D4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.030
- Dark Mauve #874C62 ΔE 0.050
- Purple Brown #673A3F ΔE 0.059
- Milk Chocolate #7F4E1E ΔE 0.065
- Cocoa #875F42 ΔE 0.072
- Saddle Brown #8B4513 ΔE 0.075
- Dusty Grape #545775 ΔE 0.076
- Medium Brown #7F5112 ΔE 0.076
Use #734D4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.