#734D40
Closest named color: Brownish Purple (#76424E). oklch(45.9% 0.056 39.7), rgb(115, 77, 64).
Aa
White text reads best on this color (7.33:1).
About this color
#734D40 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.056 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 7.33:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.056) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.86:1 |
| White text | 7.33:1 |
Values
| HEX | #734D40 |
| RGB | rgb(115, 77, 64) |
| HSL | hsl(15, 28%, 35%) |
| OKLCH | oklch(45.9% 0.056 39.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #734D40 | 7.33:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #734D40 | 2.86:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #734D40 text on white | 7.33:1 | AAA | Lc 85.4 | Fine for body text |
| #734D40 text on black | 2.86:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F3
oklch(97% 0.005 34.3)
-
Step 100
100
#F0E8E5
oklch(93.6% 0.01 41.9)
-
Step 200
200
#E4D5D0
oklch(88.4% 0.018 39.4)
-
Step 300
300
#D4BAB1
oklch(80.9% 0.032 40.1)
-
Step 400
400
#BE9688
oklch(70.6% 0.052 40.2)
-
Step 500
500
#AD7C6B
oklch(63.1% 0.067 39.9)
-
Step 600
600
#986553
oklch(55.7% 0.072 40.2)
-
Step 700
700
#825343
oklch(49.1% 0.068 39.6)
-
Step 800
800 (this color)
#734D40
oklch(45.9% 0.056 39.7)
-
Step 900
900
#563A30
oklch(37.8% 0.043 40.5)
-
Step 950
950
#32221C
oklch(27% 0.027 41.4)
#734D40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #56513F | 0.052 |
| Deuteranopia (no green cones) | #5F5940 | 0.048 |
| Tritanopia (no blue cones) | #7C474A | 0.031 |
| Achromatopsia (no color) | #565656 | 0.056 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #734D40
#734D40
oklch(45.9% 0.056 39.7)
- #305F6D
#305F6D
oklch(45.8% 0.056 219.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #734D40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Milk Chocolate #7F4E1E ΔE 0.046
- Medium Brown #7F5112 ΔE 0.057
- Saddle Brown #8B4513 ΔE 0.059
- Purple Brown #673A3F ΔE 0.061
- Cocoa #875F42 ΔE 0.065
- Dark Mauve #874C62 ΔE 0.067
- Mud Brown #60460F ΔE 0.069
Use #734D40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.